The Hindu Business Line : Thursday, March 29, 2007

SOCIETY & DEVELOPMENT
Dancing to a different beat
Away from the smoky confines of midnight bars, she is no longer a bar dancer but an entrepreneur. "State Bank of India's initiative to create bachat ghat (self-help group) has helped me to set up a tailoring shop. It has really boosted my ... More

ARTS & CRAFTS
Handcraft
LAKSHMI, A MEHENDI ARTIST, ekes out a living by applying mehendi to passersby on the Beach Road in Visakhapatnam. She charges Rs 10 for a design.

SPORTS
Is cricket expenditure justified?
Cricket sponsorship is all about brand building, never mind the Indian team's slump. More

Lenovo to pick athletes as brand ambassadors
Lenovo will pick athletes from 12 countries, including India, to be its brand ambassadors for the 2008 Beijing Olympic Games. Lenovo, one of the sponsors of the Games, will identify and sponsor the training of individual athletes in 10-12 ... More

It's just not cricket anymore
Advertisers and ad agencies refuse to recognise that viewers are becoming disenchanted with cricket. More

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