MARKETING
STRATEGY
Yogi juices, `sharbat' in tetrapacks
Yogi vita juices and sharbats in tetrapacks and PET bottles from the Sarda group will hit the market on April 1. With production capacities worth about Rs 210 crore at its Anand and Nashik plants, the group expects sales ...
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IPR
Glenmark in patent challenge over cholesterol drug
Schering Corp and MSP Singapore file suit against exclusivity claim
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CONSUMERISM
Retail rush
The implications for marketers and consumers in the changing retail scenario.
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ADVERTISING
BIG 92.7 FM sees more ad revenues from local retailers
BIG 92.7 FM, the Reliance ADA Group's radio channel, bets on local retail players to keep its cash box jingling. "When we finish launching the channel across the country, we hope to see at least 50 per cent of our ad revenues from the bottom ...
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PROMOTIONS & OFFERS
Is cricket expenditure justified?
Cricket sponsorship is all about brand building, never mind the Indian team's slump.
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Lenovo to pick athletes as brand ambassadors
Lenovo will pick athletes from 12 countries, including India, to be its brand ambassadors for the 2008 Beijing Olympic Games. Lenovo, one of the sponsors of the Games, will identify and sponsor the training of individual athletes in 10-12 ...
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RETAILING
IOC automating 2,000 retail outlets
Indian Oil Corporation has embarked on a project to automate more than 2,000 retail outlets. In the first phase, 1,250 outlets of IOC and IBP would be automated by September at a cost of Rs 169 crore to be followed by 1,178 outlets at Rs 163 ...
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aLL lines up growth plans
Plus is getting noticed. The aLL Future Group's retail format for oversized people currently has eight stores and expects to be present in 50 locations in three years. The `A little larger (aLL)' brand offers wardrobe solutions for ...
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Swarovski plans 30 outlets by 2009
Swarovski is in the process of expanding its retail outlet network in India from 13 at present to 30 by 2009 even as it celebrates the 20th anniversary of the Swarovski Crystal Society. The celebration coincided with the launch of The ...
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BRANDS
`Media brands must connect emotionally with the audience'
In a world of new technologies, short attention spans and multiple forms of media, one way to build a media brand is to connect emotionally with the audience. "Building brands is about creating friendship," said Ms Monica Tata, Vice-President ...
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St Laurn brand of hotels launched
The St Laurn brand of hotels was launched here on Wednesday with a four-star business hotel in Pune. The group plans to set up a chain of 30 hotels across tier-II cities in India over the next six to eight years. St Laurn Business, its maiden ...
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STANDARDS & BENCHMARKS
Quality is in the stars
Big push for `energy efficiency' labelling of electrical goods
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NEW PRODUCTS & SERVICES
Kuoni ties up with Dnata for Marhaba services
The Kuoni Travel Group is to offer Marhaba's passenger assistance services to its customers transiting and travelling via Dubai. Dnata, the travel management services company in the UAE, has partnered with Kuoni Travel to sell the service for ...
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