Business Daily from THE HINDU group of publications
Thursday, April 05, 2007
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SPORTS
De-risking the name of the game
Marketers who think short-term and pin all their hopes on cricket have to rebuild their strategy. More

PepsiCo set for new cricket campaign
PepsiCo India, which had made its `Blue Billion' campaign synonymous with Indian cricket over the past months, is all set to change track with a brand new campaign, after the exit of the Men in Blue from the ongoing ICC World Cup series. "The ... More

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