MARKETING
STRATEGY
Big Bazaar stores to air BIG 92.7 FM radio
Adlabs Films' FM initiative, BIG 92.7, has tied up with Future Group for radio play out in its retail outlets. As per the tie-up, Future Group's Big Bazaar outlets in cities such as Delhi (4 stores), Mumbai (5 stores), Kolkata (2 stores), ...
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INSIGHT
The cold war
The AC market is heating up as several players battle it out with tempting offers of competitive prices and improved technology.
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MANAGEMENT
Calling corporate leaders
Empower marketing managers and encourage them to own the brand.
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IPR
Novartis cancer drug case shifts to new board
The Novartis case contesting the rejection of its patent application on cancer drug Glivec is in a delicate situation following the appointment of an Intellectual Property Appellate Board (IPAB) in Chennai. The IPAB was set up following a ...
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MERGERS & ACQUISITIONS
HLL selling Sangam Direct to Wadhawan Foods
Hindustan Lever Ltd today said it has decided to sell its home-delivery retail business — Sangam Direct — to the Mumbai-based Wadhawan Foods Retail Pvt Ltd for an undisclosed amount. The dial-in-shopping service was set up in 2001 to ...
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CUSTOMER RELATIONSHIP MANAGEMENT
Welcome to the ignorance economy!
It's trying days for consumers - neither do they know much about the technology they adopt, nor do those who put it in place for them!
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ENTERTAINMENT & LEISURE
US content distribution co plans India office
Hollywood-based content distribution company Long Tale LLC plans to set up an office in India, primarily to distribute Indian films abroad. The proposed entity will also distribute films from across the world in India. Long Tale also manages ...
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ADVERTISING
PepsiCo set for new cricket campaign
PepsiCo India, which had made its `Blue Billion' campaign synonymous with Indian cricket over the past months, is all set to change track with a brand new campaign, after the exit of the Men in Blue from the ongoing ICC World Cup series. "The ...
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PROMOTIONS & OFFERS
`Full House' lucky draw
The Cochin Duty Free, run jointly by Cochin International Airport Ltd (CIAL) and Alpha Kreol, has announced advancing of its lucky draw `Full House' to April 5. The draw, which was originally planned for April 6, had to be ...
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Airtel 'booster pack' schemes
Airtel has introduced "booster pack" schemes, for prepaid customers in Chennai and Tamil Nadu telecom circles, according to a press release. All recharge coupons associated with the schemes are valid for 30 days. The schemes ...
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CHANNELS AND FRANCHISES
Istithmar plans 8 low-cost hotels
Istithmar Hotels, a 100 per cent subsidiary of Dubai World's investment company Istithmar, plans to start eight low-cost hotels in India over the next five years. Each hotel will have an investment of about $10-15 million. The company, as a ...
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HLL sees ice cream parlour biz growth through malls
Entices kids with new nutritional offering Moo
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RETAILING
Murugappa group opens 1-stop outlet for farmers
Farmers should get the inputs they require as well as credit in a single shop, without any hassles, and this will greatly boost agricultural productivity in the country, Mr A. Vellayan, the Chairman of the Coromandel Fertilisers, has said. He ...
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BRANDS
Tata's Rs 1-lakh car: Is it `Jeh'?
The most watched car in the Indian car space — the Rs 1-lakh offering from the Tata Motors stables — is still unnamed, but company sources here believe that `Jeh' is emerging as the `most favoured name'. "It has always been our ...
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NEW PRODUCTS & SERVICES
Fiat launches Palio Stile at Rs 3.49 lakh
Fiat India on Wednesday launched the new Palio Stile.The vehicle is available in two petrol models — 1.1-litre and 1.6-litre. The 1.1-litre is priced in the range of Rs 3.49 lakh to Rs 3.90 lakh (ex-showroom, Delhi) while the company's ...
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