MARKETING
STRATEGY
Vehicle for vending tender coconut water
One of the primary measures required for increasing the production and consumption of tender coconut water as an eco-friendly and cost-effective soft drink substitute is to dispense it in clean and hygienic conditions, the Coconut Development ...
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Active Radio from Idea
Idea Cellular Ltd has announced the launch of Active Radio. One has to dial 456097 and choose from three stations - `Bollywood', `Telugu' and `My Album' with 100 predefined songs in each station. Mr Subbaraman Iyer, COO, AP ...
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Krishnaswamy Associates ties up with Rajshree Media
Broadcast of content online
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Reliance Group shows interest in revamp of KMC markets
Mukesh Ambani-led Reliance Group has evinced interest in taking part in the public-private partnership (PPP) model for upgradation and modernisation of markets under the Kolkata Municipal Corporation (KMC), according to Mr Alapan Bandopadhyay, ...
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ADVERTISING
AIG campaign connects with Indian customers
In an instance of yet another ad from a financial entity designed to tug at the heartstrings, AIG has launched a corporate campaign to connect with Indian customers. With widespread operations around the world, the company is one of the major ...
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MARKET SHARES
Indian market share touches 22% in March
The country's public sector airline Indian has achieved a market share of 21.9 per cent in March this year. A press statement from Indian said the airline recorded an average carriage of 21.9 million RPKs (revenue passenger km) per day and ...
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RETAILING
Reliance Retail goes Digital with new consumer durable format
More than 4,000 products from over 150 brands on offer
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Urbana opens exclusive store
Urbana, a premium men's formal wear brand from Indus League Clothing Ltd, has opened its first exclusive store in Kochi. The customers can choose from a wide range of shirts and trousers and an added benefit of technology. With ...
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Damas adding more stores
Damas India, part of one of the largest jewellery retail outlets in the world, is adding 16 new stores to its present dozen stores in India and is offering a 5 per cent special promotional discount to those marrying between April 24 and June 20 ...
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National group formed to oppose Wal-Mart entry
A group has been set up to oppose the entry of big retail giants in the country, particularly Wal-Mart. Called the National Joint Action Committee for Retail Democracy and comprising mass organisations of traders, hawkers, farmers and trade ...
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BRANDS
Manjilas targets a wider market for rice products
Targets turnover of Rs 121-cr this fiscal
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S.P. Apparels acquires Natalia brand
S.P. Apparels Ltd has acquired the womenswear brand Natalia from the Chennai-based SM Apparels. Announcing this at a press conference here today, Mr P. Sundararajan, Managing Director, S.P. Apparels, said the acquisition would enable the ...
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Blackberrys plans 100 stores by 2010
The expansion will be supported by aggressive marketing communications activities as well.
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OUTLOOK
Sony Max eyes 15% rise in TRP after World Cup
Sony Max expects its viewership to increase by 15 per cent in the wake of the cricket World Cup series. "We hope to have a minimum increase of 15 per cent in our TRP or viewership," says Ms Sneha Rajani, Business Head, Max. Considering that ...
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NEW PRODUCTS & SERVICES
ESPN-Star launches cricket channel
There's no business like cricket business. And ESPN Star Sports, which reportedly bet $1.1 billion (Rs 4,482 crore) for eight years' rights of International Cricket Council (ICC) tournaments, probably understands that better than anyone else. It ...
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Intex Tech unveils GSM phones
Intex Technologies Ltd has entered the mobile communication market, with the launch of three GSM mobile phones. The phones have been launched through a tie-up with Buena Vista Internet Group, which is a part of the Walt Disney ...
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