MARKETING
STRATEGY
Maruti offers more value with new features
Maruti is clearly the laggard in the premium sedan segment. In order to catch up with the leaders in the segment, Maruti has chosen to load up the Suzuki SX4 with safety features that are currently not being offered in this segment and by pricing ...
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Levi Strauss Signature bets on hypermarkets
Levi Strauss Signature, the youth jeanswear brand from Levi Strauss and Co, is eyeing the hypermarket segment with glee. It is in talks with retailers such as Bharti-Wal-Mart, Reliance and the Birla group for space in their forthcoming retail ...
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Raymond focusing on retail supply chain
Enhancing number of stores to 1,000 in 3 years
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RURAL MARKETING
Amara Raja's Powerzone targeting rural market
Industrial and automotive battery major, Amara Raja Batteries (ARBL) has launched a new retail concept — Powerzone — for the rural market. Addressing a press conference here on Monday, Mr Indeevar G, Head-Automotive Aftermarket, ...
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RADIO/TV
Tata Sky objects to Turner's plea
Tata Sky has objected to Turner International India's plea to the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) to be excused as a party to the Zee-Turner vs Tata Sky dispute. In its order over sharing of signals between the ...
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India-Bangla cricket series on Raj TV
Raj Television Network has announced that it will bring to its viewers India-Bangladesh Cricket series live on both its regional free-to-air channels, Raj TV and Vissa TV, with commentaries in Tamil and Telugu respectively. The company has ...
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HUMAN RESOURCES
Bharti Enterprises ties up with Global Retail
With interests in telecom, insurance and retail, Bharti Enterprises on Monday announced its entry into the education sector. Bharti Resources, a subsidiary of Bharti Enterprises joined hands with private vocational education provider Global ...
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ADVERTISING
The `Singapore girl' may get an Indian face
`Brand will have a fresh, modern look without compromising the icon'
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PROMOTIONS & OFFERS
Tata Indicom offer for Net users
Tata Indicom has come out with a range of offers for its Internet users. This includes the Huawei EC 321 VData Card now available for Rs 4,199 (including SIM charges) and free data usage for three months (up to 5 GB a month) ...
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CHANNELS AND FRANCHISES
Tough going for second-hand two-wheeler dealers
Karol Bagh steadily losing biz due to auto majors' sales promotion, easy finance
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RETAILING
Wadhawan Foods introducing non-store format thru Sangam Direct
Banks on HLL's best practices to promote doorstep delivery concept
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Provogue opens off-price store
The Rs 200-crore Provogue (India) Ltd has launched Promart, its first off-price store in the country, and is set to open five more across India in a bid to capture 10 per cent of the $25-billion retail market by 2010. Mr ...
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NEW PRODUCTS & SERVICES
Pyramid Saimira plans biometric card for film buffs
Pyramid Saimira Theatre Ltd is planning to introduce a `blind date' for film buffs — a biometric card that allows them to watch 120 shows a month. The company, which is testing the card and the relevant systems in some theatres in Tamil ...
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Hadi Express opens second branch in Sharjah
Hadi Express Exchange, which is being provided management support by South Indian Bank, has opened its second branch in Sharjah. Mr Yusuff Ali, Director of the Abu Dhabi Chamber of Commerce, inaugurated the branch. Dr V.A. Joseph, Chairman ...
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Philips unveils new MP3 players
The `GoGear' range of portable, digital audio/video MP3 players from the Philips Electronics India stable has been introduced in India. Targeted at music loving youngsters and available at select multi-brand consumer electronics ...
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