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STRATEGY
SBI MF to foray into semi-urban centres
In its efforts to reach out to the common man, SBI Mutual Fund has proposed to start a campaign in 50 semi-urban centres across the country to create awareness among people in investing in mutual funds. The campaign, which will be ... More

IPR
Workshops on intellectual property
New Delhi, Sep 11 The Confederation of Indian Industry and Andhra Pradesh Technology Development and Promotion Centre are organising exclusive national programmes on intellectual property (IP) skill enhancement to address the needs of IP ... More

ADVERTISING
Mudra DDB bags VW account
Mudra DDB has been awarded brand strategy and creative responsibilities for Volkswagen in India, starting with the launch of the Passat. Mr Andreas Prinz, Managing Director, Volkswagen Passenger Cars India, said on Mudra’s appointment: ... More

Future Media inks ad deal with Inox multiplexes
Inox assured of minimum level income More

Axis offers ad opportunities
New Delhi, Sept.11 Axis Ad-Print-Media (India) Ltd is now offering branding and advertising opportunities on reservation tickets and charts for routes outside of Central Railway. South Western Railways, Northern Railways, Western ... More

PROMOTIONS & OFFERS
Finnish Tourist Board ties up with Raj Travel
More

MARKETING RESEARCH
Online matrimonial searches on the rise: Study
Bharatmatrimony Web sites lead in biz More

BRANDS
Brand premium for PSU banks
The brand value and distribution reach of Indian public sector banks are well known. These strengths have been well preserved over a period of time and have largely enabled them to retain their customer base through economic and business ... More

PEOPLE
Mudra appointment
Advertising agency Mudra has appointed Mr Sanjay Menon as Executive Creative Director in Ahmedabad. “We have strengthened our creative team across the country, with Jonoo (Simon) coming on board in the South, and Anil (Verma) in Mumbai. ... More

Radical in business and politics
New Delhi, Sept. 11 If there has been anyone who has changed the definitions of doing business, it is Dame Anita Roddick, founder of the global brand Body Shop, who died from a brain haemorrhage on Monday. She successfully managed to combine ... More

TRENDS
Monsoon blues continue in auto industry
Sales in most segments record negative growth More

NEW PRODUCTS & SERVICES
Contact centre optimisation suite
Aspect Software has launched PerformanceEdge, a contact centre optimisation suite that synchronises workforce management, recording and quality management, performance management, campaign management, coaching and eLearning. Now, managers will be ... More

Electrotherm launches new battery-run two-wheeler
Ahmedabad, Sept. 11 Electrotherm (India) Ltd, one of the pioneers in battery-run electric two-wheelers in the country, has introduced a new model here, YoSpeed, the country’s first vehicle in the 750-watt category approved by the ... More

Natco launches cancer drug
More

Al Batterjee Group’s India plans
Bangalore, Sept. 11 Saudi Arabia-based Al Batterjee Group plans to foray into information technology and hospitality sectors in Bangalore, said Sheikh Mazen Mohammed Batterjee, Vice-Chairman of the group. Sheikh Mazen said $100 million will be ... More

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