MARKETING
STRATEGY
Cobra Beer’s 2 greenfield units to be operational by end-2008
New licensing pacts with breweries signed
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New products, consumer focus put fizz back in Coke
If today the Coca-Cola Company is on a “high growth” rate and clocking double-digit growth rates in many countries, including India, it is thanks to an improved and innovation pipeline and its “winning culture”, the ...
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ADVERTISING
Small, regional papers to get more Govt ads
New Delhi, Oct. 2 The Government is planning to move more of its advertisements to papers with smaller circulation. These papers will now see a 50 per cent increase in Government advertisements. Large mainstream papers, which have so ...
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PEOPLE
Management rejig at PepsiCo Asia
PepsiCo Asia has announced changes in its senior management with Mr Manu Anand, the company’s head of foods’ business in India, taking over as the chief of beverages and foods business in South-East Asia. PepsiCo said that Mr Gautam ...
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NEW PRODUCTS & SERVICES
Vodafone launches 2 new BlackBerry smartphones
Madurai, Oct 2 Vodafone Essar has introduced two new BlackBerry smart phones, BlackBerry Curve 8310 and BlackBerry 8820.Priced at Rs 24,990 and Rs 31,990 respectively, the products, according to Mr Harit Nagpal, Director-Marketing and ...
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