MARKETING
EVENTS
‘Brand India needs to reconcile with realities’
Chennai, Oct 9 Is Brand India a myth or reality? If branding is about creating a myth around a product, India has quite successfully created a ‘brand’, but unless the reality and paradoxes of India covering its poverty, literacy ...
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BRANDS
Bombay Dyeing plans US foray
To sell branded sheets thru specialty home textile chains
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Vyas Giannetti gets ICL project
The Indian Cricket League, an Essel Group venture, has announced that Vyas Giannetti Creative will handle all the design work for its project. Right from designing the official ICL logo to creating and crafting all the individual team ...
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Brand building in textiles important, says Plan panel
‘Not a single Indian brand recognised at the international level’
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`Forevermark' diamonds
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OUTLOOK
LG to focus on high-end products
New Delhi, Oct. 9 LG Electronics India Ltd (LGEIL) on Tuesday said that it would invest Rs 80-Rs 100 crore during the festive season on marketing and promotional activities, and is expecting a rise of 20 per cent in sales during the period ...
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TRENDS
Helping craftsmen to sell their wares abroad
Milind Soman plans global marketing agency
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NEW PRODUCTS & SERVICES
Autodesk launches new software systems
Chennai, Oct.9 Autodesk has launched its 2008 version software systems — Inferno, Flame, Fire, Flint and Smoke. Driven by demand, the company has introduced interoperability features in these versions. For instance, Smoke ...
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