MARKETING
STRATEGY
Nippon Paint launching software to pre-view colours
Hyderabad, Oct. 10 Nippon Paint (India) is all set to shortly launch a software that will help buyers make informed decisions on how their building or even a room would look like.The software would be installed in dealer sites and ...
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BBC Worldwide’s production office in India
New Delhi, Oct.10 British Broadcasting Corporation Worldwide has announced a local production office in India, in keeping with its decision to increase focus on its Indian business. The BBC Worldwide Productions India will produce and ...
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Foreign tourism boards vie for Indian travellers
Be it short-haul destinations like Singapore, Malaysia, Thailand, Mauritius or long-haul ones like Australia or even the US, Indians comprise a significant section of the tourists visiting these countries. In fact, tourism boards see higher ...
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INSIGHT
The fizz in water
Packaged water is poised to see much action with market players gearing up to launch brands and variants.
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CUSTOMER RELATIONSHIP MANAGEMENT
To market, to market
Cisco India finds there is much to be gained from taking technology to small and medium businesses.
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EVENTS
Lifestyle show in Vizag
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ADVERTISING
Insurance is a matter of trust
There have been many anxious queries in various blogs as well as in the popular search engines as to the true meaning and import of the ubiquitous blurb (or is it a warning?) in insurance advertisements and Web sites: Insurance is the subject ...
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BRANDS WE LIVE WITH
The left brain thinker
Vikram Sakhuja of Group M enjoys the communication challenges his job presents.
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BBDO India bags 7UP account
PepsiCo on Wednesday announced BBDO India as its new creative agency for 7UP, its carbonated soft drink brand. In a press release, Ms Punita Lal, Executive Director Marketing, PepsiCo India, said: “BBDO is a globally aligned agency for ...
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PROMOTIONS & OFFERS
Whirlpool plans Rs 20-cr ad spend for festive season
New Delhi, Oct.10 Whirlpool of India on Wednesday announced the launch of a promotion campaign for the festive season and a range of new products, as a part of its strategy to establish itself as a complete home appliances company. The company ...
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SBI rate cuts no surprise: Fitch
Thiruvananthapuram, Oct. 10 The rate cuts announced by State Bank of India do not surprise given the context in which the enabling decision has been taken, says Mr Ananda Bhoumik, Senior Director, Fitch Ratings, India. While it is safe ...
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CHANNELS AND FRANCHISES
US Polo ties up with Arvind Mills
Bangalore, Oct. 10 US Polo Association has entered into a licensing agreement with Arvind Mills Ltd to design and distribute US Polo branded sportswear and accessories and set up flagship brand stores in India. Mr David Cummings, CEO, ...
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RETAILING
Protest in Mumbai against corporate retailers
Samiti threatens to go on a nationwide strike
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Refeel Cartridge firms up national retail rollout plan
Kolkata, Oct. 10 Refeel Cartridge Engineering, eastern India’s only refilled cartridges manufacturer in the organised sector, has firmed up its national retail rollout plan. The company, which will soon have four exclusive franchisee ...
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S Kumars foraying into West Asia
Mumbai, Oct. 10 S Kumars is to launch its first overseas retail stores in West Asia within the next six months, Mr Nitin S. Kasliwal, Vice-Chairman and Managing Director, told Business Line. They will be exclusive brand ...
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BRANDS
Donear on expansion spree; setting up new plant in Surat
To enter apparel retailing with DCot brand
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‘Marketing tie-ups between hotel chains enhance brand awareness’
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ONLINE MARKETING
Online travel portals going in for brick and mortar stores
Mumbai, Oct. 10 Personal touch in any service seems to be working better with Indian customers as opposed to the virtual medium, especially in the tier-II and-III cities. Travel portals like Yatra.com and Cleartrip.com along with other players ...
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OUTLOOK
Pogo, Cartoon Network bet big on India
New Delhi, Oct. 10 Turner Internationals’ two leading children’s television channels Pogo and Cartoon Network are betting big on India and Indian content. The network’s animated Krishna, beat More
TRENDS
Auto sales skid in Sept; cars segment bucks trend
New Delhi, Oct. 10 Automobile sales during September continued to record a dip as two-wheelers, medium and heavy commercial vehicles, and three-wheelers recorded negative growth. Passenger cars was the only category with a robust sales ...
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NEW PRODUCTS & SERVICES
Hero-Ultra plans slew of e-scooter launches
New Delhi, Oct. 10 Hero Cycles, with its joint venture company, the UK-based Ultra Motors, plans a slew of launches in the electric scooters segment to address the burgeoning market for such vehicles in India. The joint venture company ...
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SBI to offer reverse mortgage loan
Launch on Friday; 60+ are eligible
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Kingfisher Airlines launches new services
Kochi Oct. 10 Kingfisher Airlines has announced the launch of daily direct flights from Kochi to Thiruvananthapuram and Kozhikode and from Kozhikode to Mangalore and Goa.With the launch of these services, Kingfisher Airlines now ...
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