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STRATEGY
Tatas eye Europe with electric Indica
Foreign collaborator roped in; launch by 2009 More

ACK Media buys Amar Chitra Katha, Tinkle brands
Mumbai, Nov 21 ACK Media, an entertainment and education company for young audiences, has announced the launch of the company and its acquisition of some of India’s popular comic and magazine brands – Amar Chitra Katha & Tinkle ... More

Kyndal to manufacture own liquor brands
Plans to float joint ventures for setting up distilleries More

Flying Machine may set up stores in Dubai
More

BMD Group floats new media outfit
Chennai, Nov. 21 BMD Group today announced its foray into the media and entertainment segment. The group has floated a separate division Air Media Technologies for the purpose. With an initial investment of Rs 10 crore (through internal ... More

INSIGHT
For want of a nail
… a consumer was lost! Not paying attention to small details can cost manufacturers dear. More

What’s in a name?
An excerpt from BrandLine columnist Ramesh Narayan’s new book More

BRANDS WE LIVE WITH
Earning his stripes the classic way
This week’s column features a pioneer of automotive graphics. More

EVENTS
Ad Club Business Line Quiz
The Ad Club Business Line Quiz 2007 will be held on December 1 at Hotel Savera, Dr Radhakrishnan Salai, Chennai according to a press release. Teams comprising two members each can register for Rs 2,500 (corporate team) or Rs 750 (student team). ... More

ADVERTISING
UTV scores a winning ‘Goal’
New Delhi, Nov 21 UTV Motion Pictures says it has already recovered its Rs 16-crore production cost for the upcoming movie ‘Goal’ even before theatrical release of the movie. The John Abraham starrer’s satellite ... More

PROMOTIONS & OFFERS
ONGC I league on Zee & Ten Sports
More

Usha Tourism unveils new package
More

RETAILING
Known by the companies it keeps
Developers now focus on getting the tenant/brand mix right to sustain shoppers’ interest in their malls. More

MARKETING RESEARCH
London offers best return on investment: Study
The research finds that only a fifth of Europe-based companies say they have experienced a great deal of diversification and expansion into new business, compared to nearly a third of London-based companies. More

BRANDS
‘We want LG to be an aspirational brand’
Repositioning is in the air at LG Electronics India, says MD Moon B. Shin More

Apparel brands keen to take off ‘niche’ tag
New aspiration has impacted brand positioning, perceptions More

Of sunrise, pugs and private labels
The private label business is just finding its feet in India, starting out at the lower rungs of the price ladder. More

VF Corp looking to introduce more brands in India
Apparel company VF Corporation, which has a joint venture with Arvind Brands, is evaluating the possibility of bringing in more lifestyle brands from its global portfolio into India. While VF Corp has 15 core brands globally, the VF Arvind ... More

TRENDS
Om Shanti Om grosses over $19 m
Eros International has grossed over $19 million worldwide for Shah Rukh Khan’s Om Shanti Om in its first week making it the most successful opening in Indian cinema history, according to the company. Om Shanti ... More

NEW PRODUCTS & SERVICES
MS word in online environs
Mumbai, Nov. 21 ‘Hotmail’ founder Mr Sabeer Bhatia-promoted firm, Install Collaboration Software Technologies Pvt Ltd (InstaColl), has launched a software that allows office suite applications such as Microsoft Word to function in ... More

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