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Foods to be Dabur’s core
Bets on health and wellness; to identify foods product segments
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RURAL MARKETING
Alternative uses
Be alert to the new and creative uses for the product you sell, advises Sanal Kumar Velayudhan in Rural Marketing, second edition ( www.sagepublications.com). As example, he narrates a ...
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INSIGHT
MARKETING FOR THE NEW AGE
Consumer insights: Getting beyond the myths
… to the real thing on ground, as misconceptions can hinder marketers from gaining competitive advantage.
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MERGERS & ACQUISITIONS
Ybrant completes Oridian buy
Hyderabad, Jan. 9 Digital marketing services provider Ybrant Technologies has announced that it has concluded the process of acquisition of Oridian, following the latter’s shareholders’ nod. According to a statement, Oridian ...
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REGULATORY BODIES & RULINGS
Selection body for Competition Commission to be notified soon
Govt hopes to get it operational by middle of this year
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ADVERTISING
Cricket drama pays, on or off the field
New Delhi, Jan. 9 The Bhajji episode is spinning off so much media coverage, that experts are betting on increased viewership in the series. The face-off between the Indian and Australian cricket teams and the boards over ‘unfair ...
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Henkel backs Pril claim with test
Henkel India, pulled up by the Advertising Standards Council of India (ASCI) following a complaint of misleading advertising, has said its claim has been verified by an independent testing laboratory. In a press release, the company said the ...
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PROMOTIONS & OFFERS
Vodafone bonus recharge offer
Vodafone Essar has launched the facility of bonus recharge through SMS for its customers in Tamil Nadu, becoming the first service provider to launch the service. Under the scheme, customers can use the balance in the account to pay for bonus ...
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RETAILING
Host(ile) retail
Foreign-affiliated retail companies face three hurdles in a host country, writes Yoshinobu Sato in one of the Japan-focussed essays included in International Retailing: Plans and Strategies in Asia ( More
MARKETING RESEARCH
Indians spend more than they save: Survey
While the Indian consumer considered savings important, the booming economy makes him spend more, a survey done by Aviva Life Insurance has shown. "Around 57 per cent of Indians are happy to have a short-term debt to allow them to have a ...
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BRANDS
Logo for Commonwealth Games
Idiom Design & Consulting, a design solutions provider, has developed the visual identity and branding for the 2010 Commonwealth Games. According to a press release, “The identity design truly embodies a global approach with the Indian ...
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ONLINE MARKETING
Komli gets $7 m funding
Online advertising firm Komli, on Wednesday, announced it has received $7 million of venture financing from Nexus India Capital, along with co-investors Draper Fisher Jurvetson and Helion Ventures. The financing would allow Komli to ...
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NEW PRODUCTS & SERVICES
BMW’s high-tech M cars to hit Indian roads
Debut with M3 coupe; cars to be imported from Germany
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Mercedes Benz C-Class sedan makes its India debut
New Delhi, Jan. 9 Luxury car manufacturer DaimlerChrysler India used the 9th Auto Expo as a launch platform for introducing the latest C-Class sedan in the Indian luxury car market. The new C-Class sedan, which was introduced in Europe early ...
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Honda Aviator targets males
Honda Motorcycle & Scooter India (HMSI) has unveiled a new scooter christened Aviator that is targeted at male buyers. The new scooter will be launched by the first week of March, and is expected to be priced at about Rs 39,700 (ex-showroom, ...
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Skoda revives small car project for India
Launches Fabia at Auto Expo
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GM unveils Captiva; Year-end launch for Hummer
New Delhi, Jan. 9 General Motors is expected to launch its sports utility vehicle Hummer H3 diesel model later in the year and it will be imported from its plant in South Africa.An official with General Motors told More
Maruti unveils three concept cars
New Delhi, Jan 9 Maruti Suzuki India Ltd (MSIL) unveiled three concept cars, the A-Star, the Splash and the D-segment Kizashi at the 9th Auto Expo Delhi 2008 on Wednesday, announcing its intent to be present in every segment of the global car ...
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Tata Motors launches Sumo Grande, new Indigo
New gen Indica due out later this year
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BSNL to offer 3G services
Kochi, Jan. 9 BSNL, Ernakulam, has geared up to provide third generation technology services with the launch of Resource Tracking and Management Services designed for corporate customers. The RTMS service will enable the corporate ...
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Fiat launching Linea, Grande Punto soon
New Delhi, Jan. 9 Fiat will launch Linea and Grande Punto during the third quarter of this year while the Palio diesel will be launched in March.The Fiat India Vice-Chairman, Mr Alfredo Altavilla, told newspersons on Wednesday that the ...
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BA flight to Hyderabad
British Airways is to start a five-times-a-week flight to Hyderabad from October 28. In a statement the airline has said that the flight would leave Hyderabad on Tuesday, Thursday, Saturday and Sunday at 7.15 a.m. and arrive in London at 1 p.m. ...
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