The Hindu Business Line : Thursday, January 24, 2008

STRATEGY
Made for India
Many companies that enter the Indian market engineer their products to suit local conditions, but customisation should factor in regional differences within the country too, say observers. More

The K cereal strategy
Kellogg’s now attempts to woo women with its new brand, Special K, even as it focuses on strengthening distribution. More

Henkel move to make brand more visible
Trained assistants will help customers shop, provide advice More

INSIGHT
The next big distributed knowledge process
Brand management is a business process that can be separated from a corporation’s core activity and even outsourced. More

BRANDS WE LIVE WITH
An officer and a gentleman
Lessons in management from the tough and honest cop who had the underworld ducking for cover. More

FINANCIAL PERFORMANCE
PVR Cinemas Q3 net profit up at Rs 6.11 cr
New Delhi, Jan. 23 PVR Cinemas, the movie exhibition company which recently produced its first movie with Aamir Khan, has more than tripled its net profit in the third quarter ended December 31, 2007. Net profit grew 268 per cent ... More

PROMOTIONS & OFFERS
Vodafone connects with IIT’s Saarang fest
Chennai, Jan. 23 Vodafone Essar, which is one of the biggest sponsors of IIT-Madras’ cult campus festival Saarang, finds great value in the brand association not just because it’s an opportunity to connect with youth not just on ... More

CHANNELS AND FRANCHISES
SIB to vend Fidelity products
More

MARKET SHARES
Spice eyes 10% share of market in 3 years
New Delhi, Jan. 23 With as many as five new companies set to enter the highly competitive cellular services sector, operators are looking at bringing in innovative business models and pricing strategy to garner subscribers. Spice ... More

RETAILING
Tata Tea enters out-of-home beverage segment
Unveils Chai Unchai outlet targeted mainly at the youth More

PEOPLE
New Public Relations Council head
Mr R. Neelamegham, Chief Executive Officer of Akshara Advertising, has taken over as the new President of the Public Relations Council of India (PRCI). He was formally elected unanimously at the meeting of the National Council of PRCI at ... More

TRENDS
8.1 m new phone subscribers in Dec
A total of 8.11 million telephone connections have been added during December 2007 according to numbers released by the Telecom Regulatory Authority of India. With this, the total number of telephone connections in the country reached 272.88 ... More

NEW PRODUCTS & SERVICES
Godrej unveils Navigator AC
Two years after entering the AC business, Godrej Appliances is targeting a 10 per cent market share in the current fiscal. The company launched a new range of ‘Navigator window air-conditioners’, equipped with ‘i-flow ... More

Discovery Atlas premieres on Jan 26
New Delhi, Jan. 23 Discovery Channel is showcasing a Discovery Atlas, ‘a portrait of the world’s greatest and unique nations seen through the lives of their extraordinary people’.The channel claims the programme is ... More

Hyderabad company launches new electric two-wheeler
More

Barjeel Geojit launches online MF service
Mumbai, Jan. 23 Barjeel Geojit Securities, Dubai, the largest mobiliser of investments in Indian mutual funds and equity services from the UAE, has announced the launch of its “Mutual Fund Online.” This is a service that ... More

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Brand Quest

People's car

P-Note blues

Union Budget 2007-08

Railway Budget 2007-2008

Economic Survey 2006-2007

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Other income doubles; Canara Bank net up 26%

L&T bags Gulf orders worth Rs 1,057 cr

Rates unlikely to rise: SBI chief

Looking back
Jan. 13-Jan. 19
Frito Lays brands back on Food Bazaar shelves

Mount Spring Beverages plans flavoured sodas foray

Future Group to sell apartments thru retail formats

Private equity funds jostle with cos for IPL franchise rights