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Friday, March 21, 2008
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MARKETING

STRATEGY
EON PreMedia ties up with NETS
New Delhi, March 20 EON PreMedia has tied up with New England Typographic Service (NETS), USA to launch NETS EON India Pvt Ltd, a joint venture company that will provide offshore services for the educational publishing market worldwide. ... More

Jones Lang Lasalle Meghraj to expand to smaller cities
Hyderabad, March 20 Jones Lang Lasalle Meghraj, the Indian arm of global real estate money management and services firm Jones Lang Lasalle, is planning to expand its operations to tier-II cities soon.“There has been lot of ... More

Beam Global to focus on premium whisky DYC
New Delhi, March 20 Beam Global India, a part of the $8-billion turnover Fortune Brands Inc of the US, is raising a toast to the growth in alcoholic drinks in India. The company is bubbling with activity and will focus on its premium range of ... More

ALLIANCES & JOINT VENTURES
Tie-up for Nomadic marketing
More

EVENTS
Asia Pacific Media Forum from June 4-7
Chennai, March 20 The Asia Pacific Media Forum 2008 (APMF) will be held at Bali, Indonesia, from June 4-7.The forum, in its third event, will have speakers and participants from all over the world to debate and discuss the challenges of ... More

Goafest kicks off on April 3
Bangalore, March 20 Whining about what ails the advertising industry will get the sector nowhere. What is required is an attempt to unlock the value to enable the industry to demand what it deserves and also make the client sit up and ... More

PROMOTIONS & OFFERS
Kingfisher is IPL’s umpire sponsor
Kingfisher Airlines became the official umpire partner of the DLF Indian Premier League for five years at Rs 106 crore. Kingfisher will sponsor all third umpire decisions during the 59 matches in the IPL. As per the agreement, Kingfisher will ... More

RETAILING
Retailers ride high on easy EMIs
Tie up with banks to provide attractive schemes to customers More

OUTLOOK
UTV hopes to rake in Rs 25 cr from ‘Race’
New Delhi, March 20 UTV Motion Pictures (UMP) is expecting its next thriller, the Abbas-Mustan movie Race to rake in Rs 25 crore in the opening week. That’s the new benchmark that Jodhaa Akbar, Om ... More

TRENDS
‘Jodhaa Akbar’ grosses Rs 120 cr
UTV’s Jodhaa Akbar has recorded a gross box office turnover of Rs 120 cores in 31 days. A co-production between UTV Motion Pictures and Ashutosh Gowariker Productions Jodhaa Akbar has grossed a turnover of Rs 90 ... More

NEW PRODUCTS & SERVICES
MTNL launches IPTV services
Mahanagar Telephone Nigam Ltd (MTNL) on Thursday launched Aksh-Tel, an internet protocol television (IPTV) and V Spyk, (a video phone calling service) in partnership with Aksh Optifibre Ltd. For Rs 499 per month, subscribers can avail of services ... More

Henkel India unveils Bref brand of homecare products
FMCG major Henkel India Ltd on Thursday launched a range of homecare products under the brand Bref. Through the launch, the company has entered into two new categories – hard surface cleaners and toilet cleaners. It has brought in two ... More






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