Business Daily from THE HINDU group of publications
Thursday, March 27, 2008
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MARKETING

INSIGHT
What’s surrogate about advertising?
Tobacco and liquor companies can challenge government rules on advertising their products if they find them unjust. If they haven’t been able to do it, it means their advertising is not just illegal but unconscionable too. More

Ideas are like pizza dough
Ask Yogi Berra about pizza, and he’d tell you better cut the pizza in four pieces because he’s ‘not hungry enough to eat six.’ If you have appetite for more quotes about pizza, here is Anna Quindlen’s — that ... More

SOFTWARE
IMPACT
Polaris retail software launch positive for margins
Well placed to tap domestic market More

ALLIANCES & JOINT VENTURES
Ferragamo plans venture with DLF for single brand retailing
To scale up presence by 2008-09 end More

EVENTS
‘Mobile phone radio offers revenue-earning opportunity’
Mumbai, March 26 While private FM radio currently earns only Rs 600 crore in advertising revenues, there is a significant revenue-earning opportunity in monetising mobile phone radio, according to Mr Pankaj Sethi, President, Value-Added ... More

Egg-less desserts festival in Coimbatore
More

ENTERTAINMENT & LEISURE
Host of small firms enter animation bandwagon
It’s a learning curve for the industry, say insiders More

ADVERTISING
‘FM radio biz can beat projections’
Local advertisers yet to tap the medium More

PROMOTIONS & OFFERS
AI's special fare to Singapore
More

CHANNELS AND FRANCHISES
Dell opens retail sales at Croma stores
Dell Inc has tied up with Tata Group subsidiary Infinity Retail to sell its laptops, desktops and other offerings through the Croma chain of stores. The announcement marks the first time that Dell products will be made available in India ... More

RETAILING
Retail ads in print grow 4%
Retail sector advertising in print grew by 4 per cent in 2007. In the second half of the year, it grew 25 per cent compared to the first half, says a press release from AdEx India, a division of TAM Media Research. Independent retailers accounted ... More

Concern over Reliance move on petrol pumps
New Delhi, March 26 The Petroleum Ministry has said that the decision by private sector oil retailer Reliance Industries Ltd, to close its petrol stations over denial of subsidy on par with public sector retail companies, could be a cause of ... More

BRANDS
The brands should remain British: Tata
The synergies we see are the fundamental ones of having in our midst two brands that we greatly respect. – Mr Ratan Tata More

The theory of consumptive evolution
Marketers should not divert the consumer onto the path of unwanted needs. More

OUTLOOK
Mane matters
London-based hairdressing company Tony & Guy looks to style the Indian youth. More

NEW PRODUCTS & SERVICES
Maruti not to raise prices for now; launches Swift DZire
Petrol version priced at Rs 4.49 lakh-Rs 5.9 lakh More

Gold Coast food fest at Marriott
Marriott across its properties in India brings in Tastes of Gold Coast Festival celebrating the best of food and wine.Chef Ms Venessa Burton, Sous Chef—Surfers Paradise Marriot Resort & Spa, who flew from Australia, toasted ... More






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People's car

P-Note blues

Union Budget 2008-09

Railway Budget 2008-2009

Economic Survey 2007-2008

Other Top Stories
Ranbaxy plans to hire 400 scientists

‘Large deals likely in latter half of 2008’

Three waves that can hit Indian BPOs

Host of small firms enter animation bandwagon

Crude output rises 2.3% in Feb

Mineral policy to focus on infrastructure growth

ONGC, Hinduja Group may sign Iran deal next month

Tea prices may rule high on short supply

Looking back
Mar. 16-Mar. 22
Entertainment, media industry in steady growth phase: FICCI-PwC report

Aviation, telecom cos keen on Future Card’s loyalty offerings

Rasna plans retail foray


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