MARKETING
STRATEGY
Zooming in on new game
Global telecom giants are chasing opportunity in the Indian enterprise segment, helping companies with their communication needs. Alongside the mobile market, this is where the buzz is.
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INSIGHT
Psychology of selling
“This may give you some ideas on the sales summit you are convening?” Rajat opined as he extended an invitation to PVR Rao, Head of Sales. ‘Psychology of selling’ was the subject of talk at the Rotary that evening. Rao ...
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CUSTOMER RELATIONSHIP MANAGEMENT
‘It is customer service that sets us apart’
Deepa Watsa, Chief Human Resources Officer, Tata Sky, on the unique challenges of rolling out DTH services
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MARKETING RESEARCH
FMCG sales growth at 16% in April-Feb: FICCI survey
Rising demand, fiscal sops main drivers
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STANDARDS & BENCHMARKS
Chinni’s pickles get a clean chit
Kochi, April 13 FMCG major CavinKare shared the analysis report on Chinni’s lime and mango pickles issued by The District Food Inspector and Local Health Authority, Ernakulam, which was found not adulterated. Mr Ramesh ...
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NEW PRODUCTS & SERVICES
Flash warning: Don’t mix home and office on USB drives!
Its very ease of use is a threat to corporate security
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