The Hindu Business Line : Monday, May 05, 2008

STRATEGY
START-UP LOGIC
Marketing for success
Effective marketing or the lack of it could be the difference between a successful launch and one that fizzles out More

ADVERTISING
Liquor cos put ad campaigns on hold
New Delhi, May 4 The ban on surrogate advertisements on television has put liquor companies in a bind. While a slew of companies have even put their plans to bring in premium brands to the country on hold, waiting for a breather from ... More

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