The Hindu Business Line : Thursday, May 08, 2008

STRATEGY
Mount Everest Mineral Water expanding retail presence
Mumbai, May 7 Mount Everest Mineral Water, a Tata Group Company, is planning to launch a slew of new products. At a press conference, Mr Pradeep Poddar, Managing Director & Chief Executive Officer, Mount Everest Mineral Water said, ... More

Super-bikes maker Ducati enters Indian market
Plan to sell 50 bikes priced between Rs 15-50 lakh this year More

SABMiller looks to introduce premium beer brands in India
Expects market to expand, touching a growth rate of 25-30% More

INSIGHT
Mission youthful
A clutch of companies go in for a makeover to make themselves relevant to younger consumers. More

Communication in a wired world
New consumer, new media and the impact on agencies … More

Flight entertainment
For the past year, Jet and Kingfisher airlines have been going the Pepsi-Coke way, taking potshots at each other in their advertising. More

FOREIGN DIRECT INVESTMENT
Decision on FDI in retail unlikely in UPA regime
New Delhi, May 7 The Government is unlikely to take any major policy initiatives with regard to foreign direct investment in retail in the near future.This is because, apart from the broad political opposition, the Government has come ... More

ALLIANCES & JOINT VENTURES
Arvind Brands inks pact with Hartmarx Corpn
Bangalore, May 7 Arvind Brands, a division of Arvind Mills Ltd, has signed an exclusive licence agreement with The Hartmarx Corporation. As a part of the agreement, Arvind Brands will have exclusive rights to design, distribute and retail in ... More

EVENTS
Akshaya Tritiya sales rush missing due to high gold prices
Bangalore, May 7 The rush for gold that one encountered during the Akshaya Tritiya period has been missing this year. With still a day to go, Akshaya Tritiya had a modest start with walk-ins being lukewarm till Wednesday evening (Akshaya ... More

CONSUMERISM
Funds for Gujarati edition of CERC bi-monthly
Ahmedabad, May 6 The Gujarat Government has, as part of its steps towards consumer protection and consumer rights, sanctioned funds to the Ahmedabad-based Consumer Education and Research Centre (CERC) to translate and publish its English ... More

ADVERTISING
Mirinda unveils new campaign
Chennai, May 7 Mirinda, the fizzy orange drink brand from PepsiCo, has been repositioned. Anchored to ‘taste’ till now, the new campaign takes the emotional tack by urging consumers to be spontaneous more often and not be ... More

Injunction in favour of Britannia
More

PROMOTIONS & OFFERS
Foot play
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MARKETING RESEARCH
Television audience metering needs no Govt intervention, says industry
New Delhi, May 7 The Industry has informed the Telecom Regulatory Authority of India, that imperfect as it may be today, television audience metering needs no Government intervention. TRAI on request from the Information and ... More

PEOPLE
Walt Disney TV appoints new head
More

NEW PRODUCTS & SERVICES
MSD launches diabetics drug
More

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Brand Quest

Radar: Resources elsewhere
Food: Who pays the price (Video)

ADB World Outlook 2008

ADB's Outlook on India

Union Budget 2008-09

Railway Budget 2008-2009

Economic Survey 2007-2008

In Focus
People's car

P-Note blues

Other Top Stories
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India is one of the most attractive places for investments: Merrill Lynch

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Setting store by online talent referral

Agni-III ready for induction into Defence forces

Bharti joins new consortium to lay India-UK cable system

Private vaccine makers step in to plug shortfall

Looking back
Apr. 27-May. 3
US recession to drive offshoring: Gartner

Broadcasting federation looks to resolve surrogate ads issue

Brand perception – Hyundai’s main worry

Indian ad industry attracting overseas attention