The Hindu Business Line : Thursday, May 22, 2008

STRATEGY
Functional teas, a key strategy for Brooke Bond
Mumbai, May 21 With tea as a category growing at 4 per cent, Hindustan Unilever Ltd (HUL) has been taking the ‘functionality’ route for marketing its Brooke Bond franchise.Mr George Koshy, Marketing Manager, HUL, said, ... More

National Geographic adding four new channels
New Delhi, May 21 National Geographic Channel (NGC) Network is launching four new channels in India. Nat Geo Wild, Nat Geo Adventure, Nat Geo Music and Nat Geo HD (High Definition) will be available to viewers within two weeks of the licences, ... More

RURAL MARKETING
Hatsun plans rural retail foray
More

INSIGHT
What women want
Product design for women is much more than colouring it pink. More

The emergence of super-kiranas
A case study of a large, independent supermarket retailer in Chennai More

EVENTS
Zee Telugu’s talent hunt programme
At least four of the 30 participants in the talent hunt programme ‘Sa Re Ga Ma Pa’ on Zee Telugu have succeeded in attracting film music directors. Addressing a press conference, Mr Tammareddy Bharadwaja, producer of the programme and ... More

ADVERTISING
IL&FS Investsmart a/c for DDB Mudra
DDB Mudra has been awarded the creative and media duties by IL&FS Investsmart. The size of the account is estimated at Rs 20 crore. Commenting on the win, Mr Mani, President, DDB Mudra, said, “In the last couple of years, the ... More

OUTLOOK
VF Corp not to buy out Arvind’s stake in joint venture
Sales growth seen lower on uncertainty in retail market, realty woes More

PEOPLE
Discovery Network appointment
More

NEW PRODUCTS & SERVICES
Dell unveils new servers
Computer maker Dell Inc said on Wednesday it launched the new Dell PowerEdge R805 and R905 deliver servers. The servers have VMware ESXi 3.5 or Citrix XenServer Express integrated hypervisors, and can be used as a platform for virtualised ... More

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Brand Quest

Radar: Resources elsewhere
Food: Who pays the price (Video)

ADB World Outlook 2008

ADB's Outlook on India

Union Budget 2008-09

Railway Budget 2008-2009

Economic Survey 2007-2008

In Focus
People's car

P-Note blues

Other Top Stories
VF Corp not to buy out Arvind’s stake in joint venture

Bosch to focus more on non-auto sector

No ban on cement exports to Nepal

Areva T&D to invest Rs 700 cr in 3 greenfield units

GMR Infrastructure entering corporate jet business

Bengaluru airport opening put off to May 24

Major tea producing nations not to increase area under cultivation

The road to AS 32

Looking back
May. 11-May. 17
DTH set-top boxes come free in Dish TV’s new marketing offer

Sterling Group expects to launch DTH service by 2009

World Sport Group sees huge premium on IPL media rights