The Hindu Business Line : Tuesday, May 27, 2008

ADVERTISING
Aerated soft drinks top TV ad volumes for ‘summer cool’ products
Chennai, May 26 The TV ad volumes of a range of product categories that fall into the ‘summer cool basket’ saw a growth of 27 per cent during January-April 2008 compared with that in January-April 2007. A survey conducted ... More

PROMOTIONS & OFFERS
Parle ropes in Aamir to rejuvenate Monaco
Mumbai, May 26 Rejuvenating its salted biscuits brand of Monaco, Parle Products has decided to rope in actor Aamir Khan to endorse one of the pillar brands in its portfolio. The heritage brand, targeting woman and young adults, will ... More

Frito Lay's flavour choice campaign
More

CHANNELS AND FRANCHISES
Universal gets Toonz film rights
The city-based Toonz Animation India Pvt Ltd has announced that the distribution rights of its feature film Mostly Ghostly have been acquired by Universal Studios. Scheduled to be released in October this year, in time for ... More

RETAILING
‘Organised retail not a threat to small stores’
Profit realisation for farmers about 60% higher: Study More

NEW PRODUCTS & SERVICES
Amara Raja unveils ‘maintenance free’ batteries for bikes
Chennai, May 26 Amara Raja Batteries Ltd on Monday launched batteries for two-wheelers. These are valve-regulated lead acid (VRLA) batteries, hence maintenance-free, and are being offered for two-wheelers.The ‘Amaron Pro Bike ... More

Bartronics’ RFID-based wristband for patient care
Hyderabad, May 26 Bartronics America Inc, a wholly-owned subsidiary of Bartronics India Ltd, today announced it has implemented radio frequency identification (RFID)-based wrist band that helps better manage patient medication ... More

Tata unveils new low sodium salt
Salt manufacturer and marketer Tata Chemicals Ltd has launched Tata Salt Lite, a new brand of low sodium salt. Priced at Rs 18 a kg, it will be available in 1-kg pouches for customers and 50 kg outer bags for the trade. “Our research showed ... More

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line

Brand Quest

Radar: Resources elsewhere
Food: Who pays the price (Video)

ADB World Outlook 2008

ADB's Outlook on India

Union Budget 2008-09

Railway Budget 2008-2009

Economic Survey 2007-2008

In Focus
People's car

P-Note blues

Other Top Stories
Amara Raja gears up for battery-driven car markets

‘Contractual savings need better tax treatment’

Global tea prices increase in Q1

Inflation control — Policies that do not yield results

A gala BJP debut in South

Deposit for new cooking gas connection raised by Rs 400

Looking back
May. 18-May. 24
With ‘max’ ad rates, Sony looks to IPL’s next season

VF Corp not to buy out Arvind’s stake in joint venture

White goods set for 5-7% hike

Paanchvi Paas on mobile, DTH and gaming medium soon

Bharti Airtel rejigs customer services