The Hindu Business Line : Wednesday, June 04, 2008

Titan, Radio One co-branding alliance targets youth
Bangalore, June 3 Fastrack, the watch and sunglass brand from Titan Industries, has partnered with Radio One 94.3 FM in a co-branding alliance that saw the radio station being ‘owned’ by Fastrack for a day. On Tuesday, Radio ... More

RURAL MARKETING
Airtel launches Kannada mobile services to tap rural market
In a unique venture that will help tap the potential among the 2.2-million farmers associated with cooperative societies, Bharti Airtel on Tuesday announced the launch of its joint marketing campaign in association with Indian Farmers ... More

REGULATORY BODIES & RULINGS
TRAI recommendations on satellite radio policy norms soon
New Delhi, June 3 The Telecom Regulatory Authority of India (TRAI) is expected to give its recommendations on the satellite radio policy guidelines in the next two days. The regulator is likely to keep broadly with its suggestion expressed in ... More

PROMOTIONS & OFFERS
Legal tangle over DTH subscription offers
ESPN unhappy with Tata Sky’s reduced package rates More

Escorts’ cover for farmers
Escorts Ltd has introduced a personal accident cover for farmers on purchase of tractors from May 1. This includes insurance cover ranging from Rs 3 lakh to Rs 7 lakh. Escorts tractors ranging from 40-60 HP, 35-39 HP and 27-34 HP will carry a ... More

MARKETING RESEARCH
Print advertising of summer cool products down 25%
Chennai, June 3 The advertising of summer cool product categories in print saw a 25 per cent drop during January-April 2008 compared with that in January-April 2007. According to a survey of advertising trends in summer cool products ... More

NEW PRODUCTS & SERVICES
Cathay Pacific lands in Chennai, takes least time to the US
Chennai, June 3 Cathay Pacific, the Hong Kong-based airline, today launched its operations between Hong Kong and Chennai. The inaugural flight arrived around 1 a.m. on Tuesday morning, carrying 308 passengers, against the aircraft’s ... More

Reliance set for DTH foray in July
Mumbai, June 3 Big TV, the direct-to-home (DTH) service of the Anil Dhirubhai Ambani group (ADAG) is all set for a nation wide launch in July, sources in Reliance Communications (RCom) told Business Line.As a ... More

Airtel launches Kannada mobile services to tap rural market
In a unique venture that will help tap the potential among the 2.2-million farmers associated with cooperative societies, Bharti Airtel on Tuesday announced the launch of its joint marketing campaign in association with Indian Farmers ... More

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