The Hindu Business Line : Thursday, June 12, 2008

RURAL MARKETING
Western Union to maintain rural focus
Western Union Money Transfer will continue its focus on rural India, according to Mr Ratheesh Kumar, Country Director (Southern and Eastern India, Bangladesh, Sri Lanka and Maldives), Western Union Services India Pvt Ltd. Addressing ... More

INSIGHT
Fast moving, quicker growth
Last fiscal saw consumer goods companies growing at a fast clip. This year will be a challenge. More

HUMAN RESOURCES
Metro Cash & Carry staff stage dharna
Hyderabad, June 11 Over 100 employees of the Metro Cash and Carry facility have begun an agitation, protesting against sacking of two senior managers last month.Staging a dharna outside the facility near Kukatpally ... More

CUSTOMER RELATIONSHIP MANAGEMENT
After-sales service, a key to garner repeat customers in durables space
Companies use toll free numbers, e-helpline to make an impact More

ADVERTISING
Ads sans brands are bland
The advertising guidelines for practising chartered accountants published in the ICAI’s Web site are not likely to excite the advertising world any more than a sweet-less payasam is likely to tickle the palate of anyone, save ... More

Better prospects for print, outdoor at Cannes this year
Mumbai, June 11 Print and outdoor ads created by Indian agencies stand a better chance of winning the Lions this year at Cannes. According to Mr Prasoon Joshi, Executive Chairman of McCann Worldgroup India and the Head, Cannes Lions 2008, ... More

PROMOTIONS & OFFERS
ConvergeM's Buy & Fly offer
More

DIRECT MARKETING
Direct selling industry hopes to touch Rs 6,200-cr turnover in 5 years
Chennai, June 11 The Indian Direct Selling Association (IDSA) expects the industry turnover to double in the next five years to touch Rs 6,200 crore. The industry is currently growing at over 10 per cent. During 2006-07, IDSA companies ... More

RETAILING
The sin of retail
Not many in marketing and branding talk about the ills of modern, organised retail. Our branding expert does. More

Subhiksha goes for store makeover
Attracts more customers; sales up by 50-70% More

NEW PRODUCTS & SERVICES
New Websense software
A software that provides real-time security protection from Web 2.0 threats has been released by Websense.The solution – Web Security Gateway – deploys Websense’s ThreatSeeker Network Identification Technologies on ... More

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