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MARKETING
STRATEGY:
Britannia to explore new international markets
Looking to export ghee to West Asia, Far East countries. New Delhi, July 18 With a plan to take its share of exports from the current 5 per cent to 10 per cent over the next few years, Britannia is exploring forays into new markets. The ...
NEW PRODUCTS & SERVICES:
Wipro launches soft feel diapers
NEW PRODUCTS & SERVICES:
Biocon launches nano drug for breast cancer
Expects to clock Rs 10 cr in the first year. Bangalore, July 18 Biocon Ltd says it expects its just-launched breast cancer drug Abraxane to become a Rs 100-crore product over three ...
MERGERS & ACQUISITIONS:
Estee Lauder picks up stake in Forest Essentials
New Delhi, July 18 Estée Lauder Inc, a leading manufacturer and marketer of skin care, fragrance and hair care products, has picked up an undisclosed equity stake in premium ayurvedic brand Forest Essentials in a move that is seen to ...
STRATEGY:
Naturo Food to expand product range
Chennai, July 18 Naturo Food & Fruit Products Pvt Ltd, a company from the promoters of the erstwhile Nutrine Confectionery, is all set to expand its product ...
ONLINE MARKETING:
Online portal on best deals plans network expansion
Bangalore, July 18 Open2save, an online platform which currently offers information to consumers on discounts and best deals from its network of over 1,200 retailers across the country, is planning to take this number to 10,000 by March next ...
BRANDING:
‘Branding initiatives in India lack originality’
Kolkata, July 18 The marketing of Tata’s small car Nano should be backed by a strong branding effort in order to attract global demand, according to Mr Bernd Schmitt, the Robert D. Calkins Professor of International Business School and ...
CHANNELS AND FRANCHISES:
Italy’s Aston to enhance dealerships in India
Chennai, July 18 Italy-based hydraulic and pneumatic sealing systems major AS Aston Seals spa will soon enhance its presence in India by setting up dedicated dealerships. ...
CHANNELS AND FRANCHISES:
Ford adds another sales outlet
Hyderabad, July 18 Ford India on Friday inaugurated its third sales outlet in Hyderabad, the second sales showroom of Mody Ford, thereby taking the total number of Ford outlets to 88. ...
STRATEGY:
Arvind launching new stores for global brands
Pune, July 18 Arvind Brands and Retail, owner of the Megamart stores, will set up a new chain of stores to house premium and super-premium international apparel brands that it has recently signed licence agreements with. ...
NEW PRODUCTS & SERVICES:
RCom handsets at Rs 999
Reliance Communications has announced the launch of LG 3000 colour handsets at Rs 999 in Karnataka. LG 3000 is a sleek handset which provides the convenience of a speaker phone and a long battery back-up and LMS (long message service). ...
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