The Hindu Business Line : Wednesday, July 23, 2008

MARKETING

ADVERTISING: Advertisers not keyed up on Olympics
Small audience numbers fail to enthuse brands. New Delhi, July 22 The biggest-ever Olympic Games is finding lukewarm interest amongst marketers and advertisers with the exception of a few. ...

INSIGHT: Making a success of Competition Commission
Promoting and sustaining competition is not an end in itself but only a means to achieve the ultimate objective of protecting the interests of consumers and enabling all other economic players to carry on their trade and business with equal ... subject to the cardinal principles of legitimacy, justice, equity and good conscience. The Competition Commission of India is intended to serve precisely this purpose..

PROMOTIONS & OFFERS: Tanishq’s gold coin offer
Tanishq, the jewellery brand from Tata group, has announced a ‘free gold coin offer’ to customers. The offer entitles the customers to gain a 0.5 gram gold coin free on their purchase of every 15gms of plain gold jewellery or studded ...

RETAILING: Burger mania at PitStop
A.B. Resorts and Restaurants Pvt Ltd, part of the Chennai-based Parveen Travels, is all set to expand its PitStop brand of restaurant with two more outlets on the Chennai-Bangalore highway and in the city. It currently has one at Panaiyur, on ...

CHANNELS AND FRANCHISES: Piramal to sell French dermo-cosmetics
Priced between Rs 300 and Rs 500, the products will be made locally and in ...

CHANNELS AND FRANCHISES: Aviva, McDonald’s tie up
Aviva Life Insurance has announced a tie up with McDonald’s, a leading fast food chain in India, to promote its new marketing initiative ‘Tension Chhodo Cricket Khelo’ (TCCK). TCCK is a mass activation campaign that will ...

RADIO/TV: Serial on Indira Gandhi

RETAILING: Nilgiri’s to foray into Andhra Pradesh soon
Nilgiri’s, the 100-year-old South-based company with interests in dairy, bakery and retail areas, will make a foray into Andhra Pradesh in the next two months. ...

RADIO/TV: ESPN STAR to telecast 2010 Winter Olympics
New Delhi, July 22 ESPN STAR Sports has acquired the rights for the cable and satellite television rights for the Vancouver 2010 and London 2012 Olympic Games for 22 countries across the Indian sub-continent and South-East Asia. ...