The Hindu Business Line : Tuesday, August 19, 2008

MARKETING

OUTLOOK: Radico Khaitan thirsty to enter beer market
But says foray will happen only with foreign tie-up. Bangalore, Aug 18 India’s second largest liquor maker Radico Khaitan now wants to enter the beer market but would do so only if it gets to tie-up with a foreign beer ...

BRANDS: There’s drama behind brands in rural N-E
Chennai, Aug. 18 Slowly but steadily, a clutch of big brands is tying up with various Jatra (mobile theatre) troupes in the North-East to reach out to rural markets there. The region is a difficult terrain to negotiate, not just physically but ...

PROMOTIONS & OFFERS: Mahesh Babu in Navratna oil ad
With Mr Chiranjeevi, the Telugu film actor, announcing the launch of a political party on Sunday, Emami, the West Bengal-based healthcare and products company, has roped in filmstar Mr Mahesh Babu to promote Navratna oil. Mr Chiranjeevi has been ...

PROMOTIONS & OFFERS: Future Group: Rs 100 cr sales in a day
Future Group’s retail formats have registered total sales of Rs 105 crore on a single day — Sunday, August 17. The ongoing promotions and special offers at Future Group’s retail chains, Big Bazaar, Pantaloons, Food Bazaar, ...

RETAILING: Trent to launch 16,000 sq ft value apparel format store this fiscal
Mumbai, Aug. 18 Trent Ltd, the retail company of the Tata Group, is gearing up to enter the value apparel segment this fiscal with the launch of its first store at Kalyan, a suburb of Mumbai. “We should be ready with our first value ...

STRATEGY: HBO celebrates eighth birthday with Big Love
New Delhi, Aug. 18 HBO India is already celebrating its upcoming eighth birthday in September with the new original series, Big Love, which premiered in its channel early this month. ...

NEW PRODUCTS & SERVICES: Big TV set for launch today
Mumbai, Aug. 18 Big TV, the direct-to-home (DTH) television venture of the Anil Dhirubhai Ambani Group, is all set to be formally launched on Tuesday. ...

IPR: Scorpio: ‘No infringement of intellectual property’
Mumbai, Aug. 18 “We are extremely confident that there is no infringement of any intellectual property,” said Mr Anand Mahindra, Managing Director and Vice Chairman, Mahindra & Mahindra, while responding to queries regarding ...

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Markets (Aug 18)

Nifty (at close)	4393.05(-37.65)
US Dollar (Buy/Sell)	43.23/24
Brent crude (a bbl) Rs	4,741
Gold (a gram) Rs	1,073
Silver (a kg) Rs	20,025

Brand Quest

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ADB World Outlook 2008

ADB's Outlook on India

Union Budget 2008-09

Railway Budget 2008-2009

Economic Survey 2007-2008

In Focus
Remembering Ramachander

Ranbaxy-Daiichi deal

People's car

Other Top Stories
Area under kharif cereals, pulses down

Problems dog basmati rice export industry

There’s drama behind brands in rural N-E

Hindalco down 4.5% on equity dilution plans

Scorpio: ‘No infringement of intellectual property’

ONGC picks up 30 pc more in Cambay block

SBI officers’ strike hits branch operations

Looking back
Aug. 10-Aug. 16
Premium carmakers offer leasing route to dealers, vendors

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