The Hindu Business Line : Thursday, August 28, 2008

MARKETING

INSIGHT: Will it be festive?
As the traditional season for major buys approaches, durables majors are trying to keep their chins up in the face of a slowdown.. Come September, it’s festive season again. As consumers plan their shopping, durables majors are working ...

STANDARDS & BENCHMARKS: Govt to go slow on steel quality control order
Unorganised sector to be kept out of purview initially. New Delhi, Aug. 27 The Government is likely to go slow on the implementation of the Steel Products Quality Control Order 2007 issued by the Ministry of Consumer ...

MARKETING RESEARCH: How rural retail stacks up
A new study quantifies all things rural: from how many rural retail outlets there are to how rural folk shop.. Any marketer worth his salt knows that in the wild blue yonder of rural India lies a huge market for many products and brands. He will ...

STRATEGY: Adlabs plans 3 multiplexes in Chennai with 17 screens
Projects under various stages of approval. Chennai, Aug. 27 The Reliance-ADAG company Adlabs has planned a clutch of multiplex projects in Chennai, including a 1.3-lakh sq ft mall. ...

NEW PRODUCTS & SERVICES: Dell unveils Vostro laptops, PCs
Dell on Wednesday unveiled two new Vostro laptops and two desktops designed specifically to meet the needs of small businesses, Governments and educational institutions operating on limited budgets in the country and the world’s emerging ...

NEW PRODUCTS & SERVICES: Mahindra tractors in Turkey
Mahindra’s Farm Equipment Sector on Wednesday launched its international range of tractors in Turkey. LCE Otomotiv Servis ve Ticaret A.S will distribute Mahindra Tractors in Turkey. The company has introduced its 55 HP, 60 HP and 65 HP ...

STRATEGY: Celebrity Fitness ties up with JMD
Celebrity Fitness, a health and fitness spa, has partnered with real estate major JMD for its retail foray. Spread over 38,000 sq ft, Celebrity Fitness will bring world class fitness solutions, complete with modern gym equipment, international ...

BRANDS: Diageo upbeat about luxury brands
New Delhi, Aug. 27 Liquor-major Diageo India is uncorking a slew of initiatives to popularise its brands in the luxury segment. Besides increasing its brand offerings, the company will also enhance its customer shopping ...

STRATEGY: Murugappa group to launch five electric bikes in Oct
Higher capacity bike launch on cards. Hyderabad, Aug. 27 The Rs 9,600-crore diversified Murugappa Group is gearing up to roll out about five electric bikes in October and is firming up dealerships in south ...

STRATEGY: SBI extends debit card cash back campaign
Mumbai, Aug. 27 The State Bank of India group has extended the cash back campaign on its debit cards on point of sales for one more month, up to September 30, ...

NEW PRODUCTS & SERVICES: Nira Valley launches wines range
Pune, Aug. 27 Baramati-based Nira Valley Grape Wines Pvt Ltd is the latest player in the Indian wine market with the launch of Celesta, its own range of premium wines, on Wednesday. The wines will initially be available in Maharashtra and Goa, ...

NEW PRODUCTS & SERVICES: Wipro opens furniture shop

NEW PRODUCTS & SERVICES: Nitco Tiles store in Hyderabad
Nitco Tiles inaugurated its first retail store ‘Le Studio’ in the city. A press release issued here on Wednesday said that this is the seventh such outlet of the company in the country. The store is spread over 1,600 sq ft and allows ...

NEW PRODUCTS & SERVICES: Tribhovandas Zaveri in Kochi
Tribhovandas Bhimji Zaveri (TBZ), a leading jewellery brand and the biggest jewellery chain of Mumbai, opened a showroom in Kochi on Wednesday. The showroom is spread over 4,000 sqft in Jos Junction. Mr Shrikant Zaveri, Chairman and Managing ...

From Brand Line

CONSUMER ELECTRONICS: Will it be festive?
As the traditional season for major buys approaches, durables majors are trying to keep their chins up in the face of a slowdown.. Come September, it’s festive season again. As consumers plan their shopping, durables majors are working ...

STRATEGY: Scattershot strategy
Attempting to expand rapidly can be an indiscriminate move for a company to make, as it can tell on long-term prospects.. I’ve been a fan of Fabindia for many years now — for their furnishing fabric, their clothes — and the ...

RURAL MARKETING: How rural retail stacks up
A new study quantifies all things rural: from how many rural retail outlets there are to how rural folk shop.. Any marketer worth his salt knows that in the wild blue yonder of rural India lies a huge market for many products and brands. He will ...

INTERVIEW: Banking on brand Estée
Estee Lauder believes the Indian market is ready for what it offers.. Renowned cosmetics brand Estée Lauder has opened its second store in India, a boutique in Bangalore’s premier luxury mall, The Collection at UB City. ...

ADVERTISING: A story to tell; a cast to die for
Airtel continues to romance the audience conveying different messages tied by one thread — breaking barriers.. A recent headline read: ‘Ad keeps Madhavan busy’. The actor and his co-star from the commercial, Vidya Balan, are ...

BRANDS: A ‘brand’ new world
Companies draw inspiration from dramatically different categories to coin brand names.. Have you noticed how many modern brand names don’t really belong to their product categories any more? Mango is not merely a juicy fruit; it is an ...

ADVERTISING: K. Kurien. R.I.P.
K. Kurien is no more. Yet another giant has fallen. And the advertising industry is so much the poorer for it. K. Kurien, we gather from a wide spectrum of industry regulars, was a unique person. Very unlike an “advertising person” ...

BOOKS: Consider entering a market nearby
The best opportunities are often close to home, says Peter Fisk in Business Genius( www.wileyeurope.com). “When looking to grow, adjacent markets can offer the easiest, ...

NEW PRODUCTS & SERVICES: Silver wash
Samsung India announced the launch of its new range of fully automatic washing machines. The new range comprises 17 new models in capacities ranging between 6.2 kg and 7.2 kg. The range is equipped with features such as SilverNano and Diamond ...

NEW PRODUCTS & SERVICES: Toys for all
Cartoon Network & Pogo products have launched new toys for children — from ‘The Powerpuff Girls’ range to ‘Ben 10’ products, from M.A.D. pottery set to Origami books. The Powerpuff Girls range, which includes ...

NEW PRODUCTS & SERVICES: Tiled naturally
Nitco Tiles has launched its ‘Lapato series’, which is created by a technique with special polishing abrasive that claims not only to give the surface an elegant polish, but also display the nature of the stone. The collection is ...

NEW PRODUCTS & SERVICES: Home décor
Evok, the flagship store of Hindware Home Retail Ltd, has launched its new set of home furniture. The selection comprises Waterfall, Corwin, Franklin, Sapphire, Emma, Roland and Kids bed collection for home décor. These concepts are ...

NEW PRODUCTS & SERVICES: Lip up
Beauty International has launched the international cosmetic brand ‘NYX Lip Professional Collection’ in India. The collection includes different ranges of lipsticks, glosses and other lip treatments. Available at all beauty centres, ...