Business Daily from THE HINDU group of publications
Wednesday, September 17, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Wednesday, September 17, 2008 ePaper | Mobile/PDA Version | Audio |
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MARKETING TRENDS: Are LPG variant cars losing cost advantage? LUKEWARM OFFTAKE. New Delhi, Sept. 16 Car makers’ efforts to boost the sale of liquefied petroleum gas (LPG) variants may just become more challenging, with the LPG price rising nearly in the same proportion as that of petrol. Auto ... PROMOTIONS & OFFERS: Marketing schemes of car makers don’t make the cut this year High interest rates, inflation hit such initiatives. Car makers are finding that marketing schemes — the magic wand that could turn around their sales last year — are proving to be of limited benefit this ... RETAILING: Retail industry looks forward to better returns Food & grocery continues to be most challenging format. Mumbai, Sept. 16 Having negotiated the learning curve over the last decade, the retail industry is now expecting better returns on capital employed, said Mr Kishore Biyani, Group Chief ... ADVERTISING: Mobile ads grab more slots on TV Chennai, Sept. 16 With the number of wireless subscribers touching the 300-million mark (according to recent Telecom Regulatory Authority of India data, the total cellular use base is about 286.86 million in the country), mobile ... NEW PRODUCTS & SERVICES: i-mint makes an entry into Coimbatore Coimbatore, Sept. 16 Loyalty Solutions and Research Ltd (LSRL), ICICI Venture’s network company that provides customer rewards programme under the brand name ‘i-mint’, has made a formal entry into Coimbatore with over 70 ...
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PEOPLE:
Ajai Jhala is BBDO India’s CEO
RETAILING: Up to the Marks After being operated on a franchise model, Marks & Spencer begins its stint as a joint venture with Reliance.. Mark Ashman, the new CEO of Marks & Spencer Reliance India, carries the same name as the company he has been serving for the ... ENTREPRENEURSHIP: Helping small businesses grow GreenMango attempts to level the playing field for poor entrepreneurs to compete with local businesses.. As a young girl growing up in the Philippines, Yasmina McCarty would buy and eat a lot of green mangoes from a vendor named Malou. “She ... BRANDS: Sale is king! Sales are a test of a brand’s mettle. Read on to discover how.. An unlikely hero, Akshay Kumar’s film Singh is Kinng has broken all box office records in India and abroad. I am no expert on Bollywood or the Hindi ... ADVERTISING: A colossal endeavour Emami Group’s most expensive ad campaign reflects the juggernaut of daily life.. hakka duniya ka ghoome sadhu sant bole, saare bole — aadmi machine bana haule haule (The wheel of life keeps rotating, so say the ... BRANDING: Stretching the ‘rubber brand’ Marketers need to be selective while extending the existing brand equity to different products and services.. The mention of a brand name almost always evokes images that have long since been associated with it. For example, Lux with ... ADVERTISING: String advertising Marketers run series of advertisements built around a common theme to keep consumers engaged.. If you are to identify one big trend in modern Indian advertising as of today, what is ...
ADVERTISING:
IAA flags of public service
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Health therapy
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Master aid
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Strong pearl
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Fruit touch
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