The Hindu Business Line : Monday, September 22, 2008

MARKETING

STRATEGY: PepsiCo plans to pump in $500 m to triple India business
More offerings from Quaker portfolio on cards. New Delhi, Sept. 21 A visit of PepsiCo Chairman and CEO, Ms Indra Nooyi, and all its top executives, merits a announcement such as a $500-million investment over the next three years to triple ...

INSIGHT: Kick-start your new business
Strategies on how a start-up can use PR to build, shape and grow its brand. A little over three weeks ago, Google launched a new Web browser called Chrome. The product announcement was “accidentally” made a day before the actual ...

STRATEGY: PepsiCo working on nutritious product for women
Product keeping in line with UN’s millennium goal. New Delhi, Sept. 21 PepsiCo, which is striving to shift from being perceived as only a soft drink player to one that has a healthier image, is working on developing a nutritious product ...

PROMOTIONS & OFFERS: KTM, Sri Lankan Air in pact
...

NEW PRODUCTS & SERVICES: Sonata launches ‘Super Fibre’
Madurai, Sept. 21 Sonata, a leading watch brand from the Tata Group, Titan Industries Ltd, has launched a sub-brand ‘Super Fibre’, marking its entry into the plastic watch ...

OUTLOOK: Skoda India seeks larger market presence
Skoda India is seeking to increase its presence and market share in the South by opening several new showrooms, according to Mr Karsten Bogun, Managing Director of ...

INSIGHT: `Egonomics' of human relations?
What was political economy moved on to weightless economy, then to new economy, then to e-conomy and landed up in attention economy. I had kept the readers of this column posted with each of the stages of the metamorphosis. In essence, the ...

From Brand Line

REAL ESTATE & CONSTRUCTION: When realty bites
Standalone stores or malls, brands have no choice but to grab what space they get.. Heads, it’s a mall, tails, it’s a high street. India’s retail consumer spending, which is likely to touch Rs 16 lakh crore in the current year, ...

RETAILING: Facilities matter
So it may be a mall, after all.. There is really no choice but brands have to go wherever they get space, counters Arvind Singhal, Chairman, Technopak Advisors Pvt Ltd, to the question whether Indian retail players should go the mall way or ...

INTERVIEW: Reckoning with Reckitt
“If you’re in the missionary zone, you have to keep investing.”. Chander Mohan Sethi, Chairman & Managing Director of Reckitt Benckiser (India) Ltd, has a hectic travel schedule ahead of him. In Chennai briefly to unveil ...

INTERVIEW: “The law should protect investments in sport”
The sustainability of sports will depend on the law’s ability to meet newer challenges.. Earlier this year, the Indian sports industry saw one of the biggest financial investments, to date, with the launch of the Indian Premier League ...

PEOPLE: Dignity personified
Being a social worker comes with the imperative to market a cause and be its brand ambassador, says Sheilu Sreenivasan.. I ask for directions to her office in Central Mumbai. I receive an e-mail with a map neatly drawn out and a little note that ...

STRATEGY: The mysterious affair of the pig
Ever been foxed by a freebie? Travel with our columnist on her journey of discovery.. I was rushing to the airport when the courier chap caught me and handed over a couple of attractive red boxes from Vodafone. The box was fairly large and had ...

INTERVIEW: “There’s a long distance to go.”
C. M. Sethi, CMD of Reckitt Benckiser (India), on brand development and launches from the global stable.. What are the brands that will be the next blockbuster ...

BOOKS: ‘A mountain of possibilities’ in retail obstacles bookmark
India’s total retail market handles 90 billion transactions a year, informs Geoff Hiscock in India’s Store Wars ( www.landmarkonthenet.com). “In ...

NEW PRODUCTS & SERVICES: Couching luxury
Usha Lexus has launched a new sofa set collection Mayfair and Daina. The Mayfair sofa set is fully upholstered and available in four colours Rosewood, Oak, Teak and Walnut. . The set is available for Rs 28,800. Meanwhile, the Daina set is a set ...

NEW PRODUCTS & SERVICES: Tot spots
Hindustan Sanitaryware & Industries has launched a suit of water closet and wash basin for washrooms called the Poncho — a little froggy that will hop, jump and play with toddlers in washroom. The Poncho range comes in four colours ...

NEW PRODUCTS & SERVICES: Gold touch
Nature’s Essence Aromatherapy has recently launched a Gold Facial kit. The kit, suitable for all skin types, will help in optimum blood circulation and deep pour cleansing. The kit includes a cleansing scrub, a massage cream, a massage gel ...

NEW PRODUCTS & SERVICES: WWF watches
Partnering with World Wildlife Fund (WWF) India, Titan has launched a range of watches that are inspired by some of India’s endangered species such as, tiger, Indian rhino, Gangetic river dolphin, red panda, whale shark, and Olive ...

NEW PRODUCTS & SERVICES: Smart light
Wipro Lighting Group has launched Smartlite CFL (Compact Fluorescent Lamps). CFLs are available in wattages of 5w, 8w, 11w, 15w, 20w, 23w and also in 15w, 20w and 23w in the twister-format. Prices start at ...

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Markets (Sept 20)

Nifty (at close)	4245.25(+207.10)
US Dollar (Buy/Sell)	46.34/35
Brent crude (a bbl) Rs	4,499
Gold (a gram) Rs	1,161
Silver (a kg) Rs	19,850

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