The Hindu Business Line : Saturday, September 27, 2008

MARKETING

BRANDING: Kuoni splits focus of brands
SOTC to bet on mass affluent segment, Kuoni on luxury travel. Mumbai, Sept. 26 After taking over SOTC in 1996, Kuoni, the Switzerland-based travel company, made its entry into the Indian ...

ADVERTISING: Top FM stations plan ad tariff hike
Faced with shrinking advertisement pie due to an increase in number of players, the top few FM radio stations in the country are planning for a hike in ...

NEW PRODUCTS & SERVICES: Shyam mobile services next week
Shyam Telelink, a joint venture of Russian telecom giant Sistema and Mr Rajiv Mehrotra-backed Shyam Group, will launch mobile services on September 30. The company was among those who had recently bagged pan-India licence and will be the first ...

STRATEGY: Britannia rejigs marketing unit
To unveil new corporate campaign. Bangalore, Sept. 26 Biscuit maker Britannia Industries has carried out some key changes in its marketing division and increased focus on some of its brands ahead of a new corporate campaign which will be the ...

RETAILING: A retail model that can stand up to the biggies?
Chennai, Sept. 25 In Madurai, an experiment is under way to help standalone retail shops withstand competition from the emerging, large retail chains such as Reliance ...

RETAILING: ‘Retail industry will see big changes’
Mumbai, Sept 26 Retail industry will see huge changes in the next few years, observed the international research conference on retail organised by the Navi Mumbai-based Dr D.Y. Patil University’s Department of Business ...

STRATEGY: Archies to strengthen presence in Kerala
Recongising Kerala as a potential State for strengthening business, Archies Ltd, leading gifting and greeting brand, is all set to expand its presence in the ...

STRATEGY: Oracle incentive for client referrals
SALES PITCH. Chennai, Sep. 26 Refer a client; earn $50,000. An employee referring another potential employee for a fee/reward is a big trend in the information technology companies to attract ...

AWARDS & HONOURS: Asiana Hotel bags culinary award
Chennai, Sept. 26 Asiana Hotel won the overall ‘Best Hotel’ trophy at the Culinary Challenge and Exhibition 2008 held here recently by the Indian Federation of Culinary Association (IFCA), while GRT Grand was the ...

NEW PRODUCTS & SERVICES: Himalayan mineral water launched in Hyderabad
Hyderabad, Sept. 26 Mount Everest Mineral Water Ltd, part of the Tata enterprise, announced the launch of Himalayan brand natural mineral water in ...

PROMOTIONS & OFFERS: Limca launches Fresh Face Hunt
Hindustan Coca-Cola Beverages Private Ltd has launched the Limca Fresh Face Hunt contest in Andhra Pradesh. At a press meet here on Friday on the occasion of the launch, Mr Sudhanshu Pokhriyal, the Director (Operations), Hyderabad and coastal ...

From Brand Line

RETAILING: Up to the Marks
After being operated on a franchise model, Marks & Spencer begins its stint as a joint venture with Reliance.. Mark Ashman, the new CEO of Marks & Spencer Reliance India, carries the same name as the company he has been serving for ...

ENTREPRENEURSHIP: Helping small businesses grow
GreenMango attempts to level the playing field for poor entrepreneurs to compete with local businesses.. As a young girl growing up in the Philippines, Yasmina McCarty would buy and eat a lot of green mangoes from a vendor named Malou. ...

BRANDS: Sale is king!
Sales are a test of a brand’s mettle. Read on to discover how.. An unlikely hero, Akshay Kumar’s film Singh is Kinng has broken all box office records in India and abroad. I am no expert on Bollywood or the Hindi film industry but it ...

ADVERTISING: A colossal endeavour
Emami Group’s most expensive ad campaign reflects the juggernaut of daily life.. hakka duniya ka ghoome sadhu sant bole, saare bole — aadmi machine bana haule haule (The wheel of life keeps rotating, so say the saints — man ...

BRANDING: Stretching the ‘rubber brand’
Marketers need to be selective while extending the existing brand equity to different products and services.. The mention of a brand name almost always evokes images that have long since been associated with it. For example, Lux with ...

ADVERTISING: String advertising
Marketers run series of advertisements built around a common theme to keep consumers engaged.. If you are to identify one big trend in modern Indian advertising as of today, what ...

ADVERTISING: IAA flags of public service
The India Chapter of the International Advertising Association (IAA) is really moving. We reported some time ago that it is gearing up to launch a truly national public service effort along with TERI (headed by Dr. R. K. Pachauri). The effort ...

BOOKS: Lessons in radical contradictions bookmark
Some 400 demonstration models made available for journalists compared to the usual 30, advertisements in 37 national and sports daily newspapers, 311 television spots, 600 radio spots, 4,300 billboards, and Web site banners. This was how, in ...

NEW PRODUCTS & SERVICES: Air care
Henkel India Ltd has launched its latest range of air fresheners for both cars and homes. Room fresheners are available in two forms – aerosol sprays (five fragrances) and gel-based air fresheners (four fragrances), priced at Rs 100 ...

NEW PRODUCTS & SERVICES: Health therapy
Ayush, the health and wellness brand of Hindustan Unilever, has launched Rakshak Rasayana, which contains natural nutrients such as amla, carrot, spinach, apple and orange that are important sources of antioxidants ...

NEW PRODUCTS & SERVICES: Master aid
Regenix Drugs has unveiled a new and an-all-inclusive range of nine first aid kits called the EMER-AID Master Kit. Priced at Rs 500, the kit includes a medium injury care kit, stop bleeding kit, burn care kit, eye care kit, gauze dressing ...

NEW PRODUCTS & SERVICES: Strong pearl
Emami has launched Pudina Strong, a consumer healthcare product which to relieve stomach ache and other indigestion problems. Priced at Rs.10 per strip of 10 pearls, Pudina Strong will be available ...

NEW PRODUCTS & SERVICES: Fruit touch
CavinKare has launched new Chik Satin shampoo with fruit extracts and active conditioners. Available in three premium variants of papaya, strawberry, green apple in pack sizes of 400 ml, 200 ml, 100 ml, 40 ml, 25 ml and 7 ml sachets, they ...

NEW PRODUCTS & SERVICES: Silk and smooth
Oriflame has launched a new range of products including body lotion, roll-on deodorant, ladies’ razors and blades, shaving gel and an after depilation soothing lotion. These products are priced at Rs 449, Rs 159, Rs 349 and Rs 298, Rs ...

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Markets (Sept 26)

Nifty (at close)	3973.45(-137.10)
US Dollar (Buy/Sell)	46.42/43
Brent crude (a bbl) Rs	4,717
Gold (a gram) Rs	1,181
Silver (a kg) Rs	20,545

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