Business Daily from THE HINDU group of publications
Wednesday, October 01, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Wednesday, October 01, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING NEW PRODUCTS & SERVICES: Have a smoke-free electronic cigarette! BEAT THE BAN. Mumbai, Sept. 30 Smokers can now light up in public places and yet, not attract Union Health Minister, Dr Anbumani Ramadoss’ ire, thanks to electronic-cigarettes finding their way into local ... REGULATORY BODIES & RULINGS: Under ASCI scanner, HUL withdraws three TV commercials The ASCI (Advertising Standards Council of India) has hauled up Hindustan Unilever Ltd (HUL) and made the FMCG major discontinue three of its TVCs (television commercials) for its Lux, Fair & Lovely and Red Label Natural Care Tea brands ... NEW PRODUCTS & SERVICES: Novatium offers new service on subscription model Pick-and-choose computing applications. New Delhi, Sept. 30 Consumers can now look to pick-and-choose computing applications and pay for the usage through a subscription model, with Novatium Solutions on Tuesday unveiling the Nova Navigator, ...
NEW PRODUCTS & SERVICES:
Samsung forays into system air-conditioner biz
NEW PRODUCTS & SERVICES:
New range of Logan cars launched
NEW PRODUCTS & SERVICES:
Glittering launch
NEW PRODUCTS & SERVICES:
Shyam Tele promises lowest tariffs
PACKAGING: Looks can sell Arriving at packaging that combines style and functionality is today’s marketers’ challenge.. Sleek. Nifty. Stylish. Spiffy. Practical too. In a day and age when looks rule as much as substance, packaging is having its moment in the ... STRATEGY: A phone of many parts Nokia pulls out all the stops to promote its latest phone, the N96, touted as the iPhone killer.. It’s touted as the iPhone killer. It’s feature-rich and the firsts it claims for itself are many: As much as 24GB memory space, a ... BRANDING: Perceived risk and branding How can marketers inspire confidence when they launch new products?. Emerging markets such as India are unique. Unorganised markets in several categories, low penetration of products and a huge mass of consumers in the lower social strata ... BRANDS: Revisiting Prof Levitt How valid today are the views expressed in Prof Theodore Levitt’s classic article, The Globalization of Markets?. Given what is everywhere the purpose of commerce, the global company will shape the vectors of technology and globalisation ... INTERVIEW: Marketing magnified Every marketing action targeted at a customer is linked to that customer’s profit contribution.. “With the advent of customer-level strategies, every marketing action targeted towards a customer is linked to that customer’s ... NEW PRODUCTS & SERVICES: Tex-tiles H & R Johnson has launched, Hilighter Textile, a collection of tiles for walls inspired by the traditional textile designs of Indian mythology and culture. The tiles come in two sizes and designs of Gher and ...
NEW PRODUCTS & SERVICES:
More hues
NEW PRODUCTS & SERVICES:
Gift collection
NEW PRODUCTS & SERVICES:
All that jazz
NEW PRODUCTS & SERVICES:
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