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ONLINE MARKETING: Chitale Bandhu going online
For many Punekars, Diwali means paying a visit to the local sweets and savouries shops for giving faral to their near and dear. And catering to their taste, Chitale Bandhu Mithaiwale is all set to expand its reach by going online. ...

NEW PRODUCTS & SERVICES: Web18 launches horizontal portal In.com
New Delhi, Oct. 2 Web18 has launched In.com, an aggregator portal, or an address on the Web that is the browsers’ gateway to news, videos, matrimonial and videos amongst other features on the ...

STRATEGY: Australian Wool, Reliance plan specialised fabric for men
Looking at India as possible outsourcing base. New Delhi, Oct. 2 Australian Wool Innovation (AWI) is in talks with Reliance Industries to develop specialised fabric for men’s ...

STRATEGY: Corporate India keeps sale of premium cars on fast track
New Delhi, Oct. 2 BMW, Mercedes, Honda Accord seem to have become the preferred luxury cars of Corporate India. This has been spurred by the growing appetite for providing premium and luxury cars to employees, in turn keeping the sales of ...

PROMOTIONS & OFFERS: Shabana Azmi to launch cancer hospital chain campaign
Bangalore, Oct. 2 Cancer hospital chain HealthCare Global Enterprises Ltd has roped in veteran film actor and social activist Shabana Azmi as its brand ambassador to create awareness on ...

PROMOTIONS & OFFERS: BSNL plans new schemes in Kerala
Thiruvananthapuram, Oct. 2 The Bharat Sanchar Nigam Ltd (BSNL) will launch its ‘PC bundling with broadband connection’ scheme in Kerala ...

EVENTS: The Hindu-Eenadu Lifestyle Show
...

From Brand Line

PACKAGING: Looks can sell
Arriving at packaging that combines style and functionality is today’s marketers’ challenge.. Sleek. Nifty. Stylish. Spiffy. Practical too. In a day and age when looks rule as much as substance, packaging is having its moment in the ...

STRATEGY: A phone of many parts
Nokia pulls out all the stops to promote its latest phone, the N96, touted as the iPhone killer.. It’s touted as the iPhone killer. It’s feature-rich and the firsts it claims for itself are many: As much as 24GB memory space, a ...

BRANDING: Perceived risk and branding
How can marketers inspire confidence when they launch new products?. Emerging markets such as India are unique. Unorganised markets in several categories, low penetration of products and a huge mass of consumers in the lower social strata ...

BRANDS: Revisiting Prof Levitt
How valid today are the views expressed in Prof Theodore Levitt’s classic article, The Globalization of Markets?. Given what is everywhere the purpose of commerce, the global company will shape the vectors of technology and globalisation ...

INTERVIEW: Marketing magnified
Every marketing action targeted at a customer is linked to that customer’s profit contribution.. “With the advent of customer-level strategies, every marketing action targeted towards a customer is linked to that customer’s ...

NEW PRODUCTS & SERVICES: Tex-tiles
H & R Johnson has launched, Hilighter Textile, a collection of tiles for walls inspired by the traditional textile designs of Indian mythology and culture. The tiles come in two sizes and designs of Gher and ...

NEW PRODUCTS & SERVICES: More hues
Pergo has introduced 26 new colours adding to its existing sub- brands. The company has introduced three new colours in its Pergo Uniq range, the Original range will now be available in eight new colours, Sense will sport seven new ...

NEW PRODUCTS & SERVICES: Gift collection
Luxor has unveiled a gift collection, Luxor Expression Range, for this festive season. The range includes pens, key holders, multi-utility swiss knife, a notebook, chrome matt-finish calendar, cardholder, leather wallet with several pockets ...

NEW PRODUCTS & SERVICES: All that jazz
LG Electronics has launched Jazz , a high-definition LCD television, LG 80, model in India. This TV comes with auto sliding speakers, 500w sound, built-in 3.1-channel virtual surround sound and in-built woofers. The 32-inch model is ...

NEW PRODUCTS & SERVICES: Home MTVishtyle
MTV in partnership with Portico New York has launched a collection of trendy home furnishings. This collection of bed sheets and comforters is priced between Rs 999 and ...

BOOKS: Men, the elusive consumers bookmark
Men take a SWAT (Special Weapons and Tactics) approach to shopping, says Mark Tungate in Branded Male: Marketing to Men ( www.vivagroupindia.com). “Get in, do the job, and ...

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