Business Daily from THE HINDU group of publications
Sunday, October 12, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Sunday, October 12, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING TRENDS: Airlines brace for lower occupancy on international routes SLOWDOWN CHILLS. New Delhi, Oct. 10 It will be a harsh winter for the airline industry. The slowdown in the global economy could impact both domestic and international airlines flying on several international routes. Both segments – ... NEW PRODUCTS & SERVICES: DuPont launches insecticide DuPont Crop Protection has launched Coragen, an insect control product, in the Indian market. “Coragen will initially be sold as an effective and integral part of pest management programmes for the farmers growing paddy, sugarcane, ... PROMOTIONS & OFFERS: Hyundai cash discounts to Govt staff on the revised pay commission being offered to Government employees. The company will provide a cash discount of Rs 17,000 on Santro’s non-AC variant, Rs 22,000 on GL/GLS models and Rs 10,000 on premium hatchback i-10. For its compact ...
PACKAGING: Looks can sell Arriving at packaging that combines style and functionality is today’s marketers’ challenge.. Sleek. Nifty. Stylish. Spiffy. Practical too. In a day and age when looks rule as much as substance, packaging is having its moment in the ... STRATEGY: A phone of many parts Nokia pulls out all the stops to promote its latest phone, the N96, touted as the iPhone killer.. It’s touted as the iPhone killer. It’s feature-rich and the firsts it claims for itself are many: As much as 24GB memory space, a ... BRANDING: Perceived risk and branding How can marketers inspire confidence when they launch new products?. Emerging markets such as India are unique. Unorganised markets in several categories, low penetration of products and a huge mass of consumers in the lower social strata ... BRANDS: Revisiting Prof Levitt How valid today are the views expressed in Prof Theodore Levitt’s classic article, The Globalization of Markets?. Given what is everywhere the purpose of commerce, the global company will shape the vectors of technology and globalisation ... INTERVIEW: Marketing magnified Every marketing action targeted at a customer is linked to that customer’s profit contribution.. “With the advent of customer-level strategies, every marketing action targeted towards a customer is linked to that customer’s ... NEW PRODUCTS & SERVICES: Tex-tiles H & R Johnson has launched, Hilighter Textile, a collection of tiles for walls inspired by the traditional textile designs of Indian mythology and culture. The tiles come in two sizes and designs of Gher and ...
NEW PRODUCTS & SERVICES:
More hues
NEW PRODUCTS & SERVICES:
Gift collection
NEW PRODUCTS & SERVICES:
All that jazz
NEW PRODUCTS & SERVICES:
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