Business Daily from THE HINDU group of publications
Monday, October 20, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Monday, October 20, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
|
|
|
|
|
MARKETING STRATEGY: Google makes ‘open offer’ to Indian developers First ever Developer Day attracts 400-plus prospective solution creators. Bangalore, Oct. 19 Having a great idea for a ‘cool’ Web-based application, is the easy ... BRANDS: Employees too can represent a brand Another Independence Day has come and gone. More speeches, more bombast and little connect to the realities of our life. A nation suspended half way between joy and despair like the mythical Trishanku. We were changing television channels one ... CHANNELS AND FRANCHISES: Aegon Religare ties up with Mahalingam & Sons Chennai, Oct. 19 Aegon Religare Life Insurance Company Ltd has announced its strategic business partnership with Chennai-based T S Mahalingam & Sons (TSM) to strengthen its foothold in ... STRATEGY: Test marketing Just about everyone knows that marketers often run a test market for their new products before going on to a full-fledged launch. And just about everyone will also agree that this a good practice which can save the marketer a lot of ...
RETAILING: Getting creative with retail Advertising agencies set up specialist units to turn shoppers into buyers.. Turning shoppers into buyers is the new job at hand for advertising agencies which believe in steadily expanding their creative functions in the retail space. Recently ... BRANDS: Brands in trouble Some of the most iconic brands have taken a thorough beating with the recent meltdown in the global markets.. “Buildings age and become dilapidated. Machines wear out. Cars rust. People die. But what lives on are ... INTERVIEW: ‘The 360{+o} concept died a while ago’ Mahesh Chauhan talks about the churn in the advertising industry.. It’s an early October morning and Chennai feels like it’s still at its sizzling worst. In the cool confines of a hotel’s roomy coffee shop, Mahesh Chauhan, ... ADVERTISING: Controversy as an advertising tool Sometimes it’s a deliberate tactic, and sometimes the consumers’ outrage is understandable.. Recent pieces of advertising have resorted to creating public controversy on purpose. Is this a way of reigning in the public mindset at low ... CUSTOMER RELATIONSHIP MANAGEMENT: I vs me – the customer service paradox Customers’ expectations of service stem from their perception of the brand itself.. I have a split personality. I confess. On the one hand, I am a purveyor of customer service in my work life — I fondly hope I am a purveyor of good ... BOOKS: Creative resurgence in China A common notion about the Chinese is that they interpret messages and products quite literally, evaluating them in a rational manner, rather than relating to the emotions and symbolism in the communication, says a new book that studies ... NEW PRODUCTS & SERVICES: Diamonds forever Tanishq Jewellery of the Tata Group has launched a new collection for the festive season called Aleya. The collection is a mix of polki or uncut diamond and semi-precious stones such as rubies ...
NEW PRODUCTS & SERVICES:
Vybe well
NEW PRODUCTS & SERVICES:
Visual treat
NEW PRODUCTS & SERVICES:
Paint it gold
NEW PRODUCTS & SERVICES:
Cook it up Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
|
|||||||||||||||||||||||||||
|
The Hindu Group:
Home | About Us | Copyright | Archives | Contacts | Subscription
Copyright © 2008, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line |
RSS Feeds