Business Daily from THE HINDU group of publications
Tuesday, October 21, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Tuesday, October 21, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING ADVERTISING: Slowdown has ad agencies revisiting strategy Will curtail expansion plans, redeploy staff. Ahmedabad, Oct. 20 As companies cut their marketing and promotion budgets on the face of a global economic slowdown, advertising agencies will have to rethink their strategies, revisit their budgets ... RADIO/TV: BIG TV subscriber base crosses 5 lakh ... EVENTS: Trade show to woo tourists Maison de la France’s (French Tourist office) annual trade show French Connection 2008, to attract tourists to the country, began in Mumbai on Monday. Mr Karim Mekhachera, Director, Maison de la France, said, “The Indian market ... RETAILING: Trent unveils value format Trent Ltd, the flagship retail arm of the Tata group, has announced the launch of its value format store ‘Fashion Yatra’. The first store was inaugurated on Monday by Ms Simone Tata, Chairman Emeritus, Trent Ltd, at Metro Junction ...
RETAILING:
Future Group partners Axiom Telecom for mobile retail
RETAILING: Getting creative with retail Advertising agencies set up specialist units to turn shoppers into buyers.. Turning shoppers into buyers is the new job at hand for advertising agencies which believe in steadily expanding their creative functions in the retail space. Recently ... BRANDS: Brands in trouble Some of the most iconic brands have taken a thorough beating with the recent meltdown in the global markets.. “Buildings age and become dilapidated. Machines wear out. Cars rust. People die. But what lives on are ... INTERVIEW: ‘The 360{+o} concept died a while ago’ Mahesh Chauhan talks about the churn in the advertising industry.. It’s an early October morning and Chennai feels like it’s still at its sizzling worst. In the cool confines of a hotel’s roomy coffee shop, Mahesh Chauhan, ... ADVERTISING: Controversy as an advertising tool Sometimes it’s a deliberate tactic, and sometimes the consumers’ outrage is understandable.. Recent pieces of advertising have resorted to creating public controversy on purpose. Is this a way of reigning in the public mindset at low ... CUSTOMER RELATIONSHIP MANAGEMENT: I vs me – the customer service paradox Customers’ expectations of service stem from their perception of the brand itself.. I have a split personality. I confess. On the one hand, I am a purveyor of customer service in my work life — I fondly hope I am a purveyor of good ... BOOKS: Creative resurgence in China A common notion about the Chinese is that they interpret messages and products quite literally, evaluating them in a rational manner, rather than relating to the emotions and symbolism in the communication, says a new book that studies ... NEW PRODUCTS & SERVICES: Diamonds forever Tanishq Jewellery of the Tata Group has launched a new collection for the festive season called Aleya. The collection is a mix of polki or uncut diamond and semi-precious stones such as rubies ...
NEW PRODUCTS & SERVICES:
Vybe well
NEW PRODUCTS & SERVICES:
Visual treat
NEW PRODUCTS & SERVICES:
Paint it gold
NEW PRODUCTS & SERVICES:
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