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STRATEGY: Hollywood movies preferred for DVD rentals: BigFlix.com
Chennai, Oct. 24 If you think Hindi movies are the most popular among customers in the DVD rentals business, think again. Hollywood movies are rented in greater numbers because they tend not to have big releases in India, says Mr ...

RETAILING: Reliance Retail opens third mart in Gujarat
Ahmedabad, Oct. 24 Reliance Retail Ltd, which recently shrunk the size of its first Reliance Mart launched here in 2006, on Friday opened its third mart ...

From Brand Line

CUSTOMER RELATIONSHIP MANAGEMENT: Are you being served?
Custommerce, an annual event which debates strategies for a customer-driven economy, concludes that an obsession to serve the customer will reap rich rewards in the long run.. Ever heard of James Wattana? A good bet you haven’t but he was ...

INTERVIEW: Tag Heuer’s watchful approach
The Swiss watchmaker is adopting a very selective approach to growth in India.. India is high priority for luxury watch brand Tag Heuer, which believes that it pays to have a strong brand foundation and a solid group of followers. The key is to ...

STRATEGY: A lever long enough
Judging new projects and their managers by the same measures as for established ones is wrong strategy and may well kill the innovative spirit.. “Give me a place to stand (and a lever long enough) and I will move ...

INTERVIEW: Well furnishing the homes
Welspun Retail, a major player in the home furnishing segment, looks to grow the category rapidly.. This statistic will not make happy reading: An Indian household uses one-and-a-half towels and one bed-sheet on an average per year, which is ...

BOOKS: Four myths that lead to business downfall
There is no such thing as a growth industry, declares Theodore Levitt in Marketing Myopia ( www.tatamcgrawhill.com). There are only companies organised and operated to create ...

NEW PRODUCTS & SERVICES: Cool it!
Haier has launched three new models in its range of top mount Empress series refrigerators. The new range includes the new ‘Dual Tech’ refrigerator. The highlight of this refrigerator is the feature called the ...

NEW PRODUCTS & SERVICES: In good spirits
Nightingale of Srinivas fine arts has launched diaries for the year 2009 called the Vedic dairy, and God and Goddess diaries. The diaries contain philosophical and spiritual knowledge quoted from the Vedas, Upanishads and ...

NEW PRODUCTS & SERVICES: Safe bets
Xenos Technologies has launched a range of vehicle convenience and security systems under the Firewall brand — Firewall 45 & 40. Features include smaller size, water resistant remotes, control units and remote start system. ...

NEW PRODUCTS & SERVICES: Writing rules
Linc Pens has introduced ‘Executive’, a new range of ball point pens with waterproof writing technology. Available in three colours — blue, black and green — the range comes with a metallic clip and a rubber grip. ...

NEW PRODUCTS & SERVICES: Neem that cares
Henkel India has launched Pril with neem extracts. Present in both liquid and as a bar soap forms, this product will be available in all retail stores and is priced at Rs 55 for 425 ml (liquid) and Rs 18 for 380 gm (bar ...

NEW PRODUCTS & SERVICES: Sporty spray
Nivea has launched a new deodorant spray for men called the Men Sport. The deodorant spray comes in a handy format and the fragrance is dominated by citrus fruits and sandalwood. The spray is priced at Rs ...

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