MARKETING
BRANDS:
Videocon looking at repositioning brands
Will leverage on individual brand strengths. New Delhi, Oct. 30 With its consolidation phase getting over, durables major Videocon is looking at repositioning its brands by focusing more on individual brands rather than adopting a ...
NEW PRODUCTS & SERVICES:
Coke bites into the apple
Launches Fanta Apple in the sparkling drink segment. Hyderabad, Oct.30 Coca-Cola on Thursday announced the introduction of its latest product in the sparkling drink segment — Fanta Apple — initially in Hyderabad with a plan to offer ...
STRATEGY:
LIC targets growth via bancassurance
Kolkata, Oct. 30 Life Insurance Corporation of India is eyeing business growth through the bank-delivery route as its bancassurance partners are expected to push harder third-party insurance products to its customers when loan disbursements ...
STRATEGY:
Toonz, Chandamama to jointly produce film
Thiruvananthapuram, Oct. 30 The city-based Toonz Animation and Chandamama India Ltd will jointly produce a full-length animated feature film based on a story from Chandamama’s ...
INSIGHT:
Coming to grips
What are marketers and ad agencies doing to combat the slowdown? Read on.. The verdict is out. Many sectors in India will be affected by the slowdown in the global economy, some more than the other. While the corporate sector is busy making ...
INSIGHT:
Staying festive, despite it all
Though the slowdown has given cause for less cheer, companies did not shy away from gifting.. Despite being caught in the whirlpool of the global meltdown, companies still went ahead with gifting this festival season. Though the financial ...
INSIGHT:
A week in the life of Jet Airways
The efficient airline’s image has taken a beating with the events of the past fortnight.. I have a confession to make. Jet Airways is my favourite service brand. I have been a raving fan of the brand ever since it commenced operations and ...
PACKAGING:
Growth in packages
Tetra Pak has many designs on India, but faces challenges of infrastructure and consumer behaviour.. Roberto Franchitti gesticulates to the group to put on the headphones. “The noise will be too loud; you can’t hear anything,” ...
INSIGHT:
Of retail, realty and reality
People’s proclivity to spend and consume branded offerings had realtors investing ahead of the curve. Now it’s time to rue what they have sown.. Developers of real estate properties are in a bit of a fix now, with rentals going down ...
PACKAGING:
What’s aseptic packaging?
The advent of the technology was a turning point in the business of selling liquid food.. Packaging makes it possible for us to buy food produced in different parts of the world. Using aseptic technology, sensitive products are packed in a safe ...
NEW PRODUCTS & SERVICES:
Instant diet
Bagrrys India has launched Hi Fibre Lo Cal Muesli, an instant cereal that is rich in fibre and low on calories. Created from customer feedback, the cereal contains no almonds or raisins and has reduced the content of cornflakes.The ...
NEW PRODUCTS & SERVICES:
Right foundation
Revlon has launched a new foundation cream that features an adjustable dial on the bottle with five different settings delivering five shades in one bottle. One would be able to fine-tune the foundation shade for the perfect match. Available ...
NEW PRODUCTS & SERVICES:
Easy cooking
Ceezay has launched its range of Induction cookers. These induction cookers allow flameless cooking, claiming to make them pollution-free, energy-efficient, cost-effective, more heat-consistent and safer than the conventionally popular gas ...
NEW PRODUCTS & SERVICES:
Skin care
Hindustan Unilever has launched a new skin care range called the Aviance Prestige Absolute White. The range has an array of products including a white hydrating foam (Rs 850/115 ml); refreshing toner (Rs 1,550/100 ml); refining day emulsion ...
NEW PRODUCTS & SERVICES:
Premium flute
Godrej Interio has launched, Flute, a bedroom set. The suite includes bed, bedside table, mobile table, wardrobe, dresser, media organiser and study-cum-chest. The suite from is priced at Rs 2.8 lakh and will be available at Godrej ...
NEW PRODUCTS & SERVICES:
Drink that fruit
Galla Foods (from the house of Amara Raja batteries) has launched a new drink called Galla Thick Mango nectar claiming high mango pulp content. Available in two sizes, 200 ml and 400 ml bottles, the beverage is priced at Rs 15 and Rs ...
BOOKS:
Power of service magnified
A guest at a hotel was getting ready for an early morning meeting that was to happen in a matter of hours. Suddenly he realised that he had forgotten his formal dress shoes. The anxious guest enquired of Mark, the hotel staff, if there was any ...
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