Business Daily from THE HINDU group of publications
Thursday, November 20, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Thursday, November 20, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING NEW PRODUCTS & SERVICES: Maruti launches A-Star with eye on exports Gurgaon plant output readjusted to avoid inventory pile-up. India’s largest car maker Maruti Suzuki today launched its fifth World Strategic Model A-Star in India today. With this new model the company is eying an export market of around ... INSIGHT: Incentives for innovation How can organisations ensure that short-term business goals are met while encouraging managers to experiment for the long-term?. ‘An incentive is simply a means of urging people to do more of a good thing and less of a bad thing. An ... ONLINE MARKETING: Where clicks cut carat costs CaratLane, claiming to be the first Indian Web site to sell a vast range of diamonds, promises great savings in price.. The site makes it sound all so swift and simple – select a diamond, the setting and place your order – and there ... BRANDS: ‘Brand councils can integrate business, brand strategy’ ‘Cos must focus on evaluating brand performance and auditing’. Mumbai, Nov. 19 The best formula to integrate business strategy with brand strategy is to constitute a senior-level executive brand council which would typically bring ... ADVERTISING: Finger-lickin’ Muralitharan hits the spot for KFC Chennai, Nov. 19 Not only does he hold the record for taking the highest number of wickets in test cricket, he’s also “the most finger-licking bowler”. KFC India’s latest campaign, which builds on its ... STRATEGY: Hachette eyes top rung in Indian publishing New Delhi, Nov. 19 Hachette Livre is aiming to become one of the top three publishers in the next 2-3 years with the launch of its Indian business, Hachette Book Publishing ...
ADVERTISING: More buck for the bang FM radio stations raise ad rates by 15-20 per cent, claiming it’s a much needed hike and commensurate with the value the medium offers.. FM radio in India believes it is finally coming of age as an efficient and cost-effective medium of ... INTERVIEW: ‘You will still need lipstick and cream during a recession’ The Sweden-based direct marketing cosmetic major Oriflame is upbeat despite the slowdown.. Recession doesn’t worry direct selling company Oriflame. For one, it helps more people come into the direct selling business and second, cosmetics ... STRATEGY: Incentives for innovation How can organisations ensure that short-term business goals are met while encouraging managers to experiment for the long-term?. ‘An incentive is simply a means of urging people to do more of a good thing and less of a bad thing. An ... ADVERTISING: The ad that tickles back to concepts Fun is fine but make sure the message isn’t lost, says the writer.. Humour and fun in advertising is an interesting proposition for marketers if used in an appropriate manner. Whether it is an impulse buy such as Mentos (showing a ... E-COMMERCE & E-BUSINESS: Where clicks cut carat costs CaratLane, claiming to be the first Indian Web site to sell a vast range of diamonds, promises great savings in price.. The site makes it sound all so swift and simple – select a diamond, the setting and place your order – and there ... BOOKS: Branding doesn’t work anymore bookmark We can keep talking about brands and how they work till the cows come home, but this one line from Jonathan Salem Baskin can hit you like a tonne of bull waste: ‘Branding doesn’t work anymore.’ In all likelihood we may have ... NEW PRODUCTS & SERVICES: Mini kitchen Pyramis S.A of Greece, one of the stainless steel sink producers, launched Minikitchen — a fully integrated and compact kitchen solution comprising hobs, sink, refrigerator, cupboard and so on. The company has also launched other ...
NEW PRODUCTS & SERVICES:
For Her Highness
NEW PRODUCTS & SERVICES:
A perfect smile
NEW PRODUCTS & SERVICES:
Dental care
NEW PRODUCTS & SERVICES:
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