Business Daily from THE HINDU group of publications
Friday, November 21, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Friday, November 21, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING TRENDS: Vehicle dealers fear the worst as inventories pile up Manufacturers work out ways to keep them afloat. Bangalore, Nov. 20 Vehicle dealers, including those who sell passenger cars across the country, fear they may be forced to start surrendering their dealerships if sales continue to slow down for ... BRANDS: Future Group turns focus on building private labels No reason why we cannot be on par with MNCs, says Biyani. Mumbai, Nov. 20 The Future Group has marked an investment of Rs 200 crore towards building its private labels business with intentions of reaching a revenue sales turnover of Rs 10,000 ... STANDARDS & BENCHMARKS: FICCI, ASQ tie up to train firms in quality The Federation of Indian Chamber of Commerce and Industry has entered into a 50:50 joint venture with American Society for Quality (ASQ), a company dealing with organisational excellence and ... NEW PRODUCTS & SERVICES: Mudra’s sports marketing unit The Mudra Group has launched a specialised unit for sports marketing called ‘10 integrated’. The unit will offer its clients a wide range of services through the platform of sport – sports related activations, sports ... PROMOTIONS & OFFERS: KVIC moves to promote khadi among youngsters The 7,000-odd khadi outlets across the country will be sporting a new look over the next couple of years. They will also try to attract the youth to see fashion appeal in wearing khadi, if the plans of Khadi and Village Industries Commission ... NEW PRODUCTS & SERVICES: Amrutanjan relaunches pain balm Chennai, Nov. 20 One of the country’s leading pain management products company Amrutanjan on Thursday relaunched its flagship product – Amrutanjan Pain ... PEOPLE: Ebony appoints new CEO Ebony Homes Pvt Ltd has announced the appointment of Mr K.A. Parameswaran as the Chief Executive Officer of Ebony Gautier. Mr Parameswaran, former COO of Style Spa Furniture Ltd, has been specifically mandated to drive the home adornment ...
ADVERTISING: More buck for the bang FM radio stations raise ad rates by 15-20 per cent, claiming it’s a much needed hike and commensurate with the value the medium offers.. FM radio in India believes it is finally coming of age as an efficient and cost-effective medium of ... INTERVIEW: ‘You will still need lipstick and cream during a recession’ The Sweden-based direct marketing cosmetic major Oriflame is upbeat despite the slowdown.. Recession doesn’t worry direct selling company Oriflame. For one, it helps more people come into the direct selling business and second, cosmetics ... STRATEGY: Incentives for innovation How can organisations ensure that short-term business goals are met while encouraging managers to experiment for the long-term?. ‘An incentive is simply a means of urging people to do more of a good thing and less of a bad thing. An ... ADVERTISING: The ad that tickles back to concepts Fun is fine but make sure the message isn’t lost, says the writer.. Humour and fun in advertising is an interesting proposition for marketers if used in an appropriate manner. Whether it is an impulse buy such as Mentos (showing a ... E-COMMERCE & E-BUSINESS: Where clicks cut carat costs CaratLane, claiming to be the first Indian Web site to sell a vast range of diamonds, promises great savings in price.. The site makes it sound all so swift and simple – select a diamond, the setting and place your order – and there ... BOOKS: Branding doesn’t work anymore bookmark We can keep talking about brands and how they work till the cows come home, but this one line from Jonathan Salem Baskin can hit you like a tonne of bull waste: ‘Branding doesn’t work anymore.’ In all likelihood we may have ... NEW PRODUCTS & SERVICES: Mini kitchen Pyramis S.A of Greece, one of the stainless steel sink producers, launched Minikitchen — a fully integrated and compact kitchen solution comprising hobs, sink, refrigerator, cupboard and so on. The company has also launched other ...
NEW PRODUCTS & SERVICES:
For Her Highness
NEW PRODUCTS & SERVICES:
A perfect smile
NEW PRODUCTS & SERVICES:
Dental care
NEW PRODUCTS & SERVICES:
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