Business Daily from THE HINDU group of publications
Saturday, November 22, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Saturday, November 22, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING NEW PRODUCTS & SERVICES: Fiat India rolls out first Linea from Ranjangaon New car to help re-establish Fiat brand. Pune, Nov. 21 Fiat India Automobiles Ltd (FIAL) has commenced production of the Linea at the Tata Motors-Fiat facility at ... STRATEGY: Carmakers target small towns for growth ‘All-cash rural markets are shielded from credit crisis’. Mumbai, Nov. 21 Carmakers are looking beyond metros to boost sales at a time when the market is in the midst of an ... ADVERTISING: Google sees strong shift towards online ads ‘Advertisers now more cautious of spending’. Chennai, Nov. 21 Google India is seeing a very strong shift towards online advertising, and more so in the face of a slowdown, says Mr Parminder Singh, Business Head (Technology), Google ... STRATEGY: Dabur acquires 72.1% stake in Fem Care for Rs 203.7 cr New Delhi, Nov. 21 Dabur India Ltd has acquired a 72.15 per cent stake in Fem Care Pharma Ltd (FCPL), a women’s skin care products company, for Rs 203.7 crore, in an ... RETAILING: Reliance Footprint expanding presence Bangalore, Nov. 21 Reliance Footprint, Reliance Retail’s footwear store chain, which launched its 12th outlet today expects to have 25 stores by March ’09. “We plan to launch 25 stores every year for the next three-four ... STRATEGY: Colgate-Palmolive sells shareholding in Nepal arm Mumbai, Nov. 21 Colgate-Palmolive India Ltd has announced that it has sold its shareholding in the wholly owned subsidiary Colgate Palmolive (Nepal) Pvt Ltd to Everest Hygiene Products Pvt Ltd, Nepal. Concurrent with the sale, the company ... NEW PRODUCTS & SERVICES: Xerox unveils ‘Colour-in-Office’ series in Gujarat Ahmedabad, Nov. 21 Xerox India, part of Xerox Corporation, on Friday showcased its five top-of-the-line office products in the printer category under the concept ‘Colour-in-Office’ with the promise of reducing the cost of ... COURTS/LEGAL ISSUES: HC directive to PepsiCo on Aquafina packaging New Delhi, Nov. 21 A Delhi High Court judgment has reportedly directed Pepsico India to remove the picture of a “snow capped mountain” from the packaging of its bottled water ... PROMOTIONS & OFFERS: Artin in lights out campaign Artin Dynamics, a start up based in Technopark here, is partnering with Exnora International for the “99999 lights out” campaign. Artin, which recently launched a product to help reduce electric power consumed by electronic devices ...
ADVERTISING: More buck for the bang FM radio stations raise ad rates by 15-20 per cent, claiming it’s a much needed hike and commensurate with the value the medium offers.. FM radio in India believes it is finally coming of age as an efficient and cost-effective medium of ... INTERVIEW: ‘You will still need lipstick and cream during a recession’ The Sweden-based direct marketing cosmetic major Oriflame is upbeat despite the slowdown.. Recession doesn’t worry direct selling company Oriflame. For one, it helps more people come into the direct selling business and second, cosmetics ... STRATEGY: Incentives for innovation How can organisations ensure that short-term business goals are met while encouraging managers to experiment for the long-term?. ‘An incentive is simply a means of urging people to do more of a good thing and less of a bad thing. An ... ADVERTISING: The ad that tickles back to concepts Fun is fine but make sure the message isn’t lost, says the writer.. Humour and fun in advertising is an interesting proposition for marketers if used in an appropriate manner. Whether it is an impulse buy such as Mentos (showing a ... E-COMMERCE & E-BUSINESS: Where clicks cut carat costs CaratLane, claiming to be the first Indian Web site to sell a vast range of diamonds, promises great savings in price.. The site makes it sound all so swift and simple – select a diamond, the setting and place your order – and there ... BOOKS: Branding doesn’t work anymore bookmark We can keep talking about brands and how they work till the cows come home, but this one line from Jonathan Salem Baskin can hit you like a tonne of bull waste: ‘Branding doesn’t work anymore.’ In all likelihood we may have ... NEW PRODUCTS & SERVICES: Mini kitchen Pyramis S.A of Greece, one of the stainless steel sink producers, launched Minikitchen — a fully integrated and compact kitchen solution comprising hobs, sink, refrigerator, cupboard and so on. The company has also launched other ...
NEW PRODUCTS & SERVICES:
For Her Highness
NEW PRODUCTS & SERVICES:
A perfect smile
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Dental care
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