Business Daily from THE HINDU group of publications
Sunday, November 23, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Sunday, November 23, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING INSIGHT: Setting store by formats Ever walked into, or left a store because of the way it was laid out, its merchandise and service? A store’s design, layout, mix and range of merchandise and pricing, spell its success. These parameters are a function of the store ... TRENDS: Hotels offer ‘big’ discounts as occupancy falls Further drop in demand for rooms anticipated. Chennai, Nov. 22 The government of India has asked hotels to cut tariffs, by about 10 to 15 per cent, to help sagging tourism, but it need not have bothered. As rooms go abegging, hotels are slashing ...
ADVERTISING: More buck for the bang FM radio stations raise ad rates by 15-20 per cent, claiming it’s a much needed hike and commensurate with the value the medium offers.. FM radio in India believes it is finally coming of age as an efficient and cost-effective medium of ... INTERVIEW: ‘You will still need lipstick and cream during a recession’ The Sweden-based direct marketing cosmetic major Oriflame is upbeat despite the slowdown.. Recession doesn’t worry direct selling company Oriflame. For one, it helps more people come into the direct selling business and second, cosmetics ... STRATEGY: Incentives for innovation How can organisations ensure that short-term business goals are met while encouraging managers to experiment for the long-term?. ‘An incentive is simply a means of urging people to do more of a good thing and less of a bad thing. An ... ADVERTISING: The ad that tickles back to concepts Fun is fine but make sure the message isn’t lost, says the writer.. Humour and fun in advertising is an interesting proposition for marketers if used in an appropriate manner. Whether it is an impulse buy such as Mentos (showing a ... E-COMMERCE & E-BUSINESS: Where clicks cut carat costs CaratLane, claiming to be the first Indian Web site to sell a vast range of diamonds, promises great savings in price.. The site makes it sound all so swift and simple – select a diamond, the setting and place your order – and there ... BOOKS: Branding doesn’t work anymore bookmark We can keep talking about brands and how they work till the cows come home, but this one line from Jonathan Salem Baskin can hit you like a tonne of bull waste: ‘Branding doesn’t work anymore.’ In all likelihood we may have ... NEW PRODUCTS & SERVICES: Mini kitchen Pyramis S.A of Greece, one of the stainless steel sink producers, launched Minikitchen — a fully integrated and compact kitchen solution comprising hobs, sink, refrigerator, cupboard and so on. The company has also launched other ...
NEW PRODUCTS & SERVICES:
For Her Highness
NEW PRODUCTS & SERVICES:
A perfect smile
NEW PRODUCTS & SERVICES:
Dental care
NEW PRODUCTS & SERVICES:
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