The Hindu Business Line : Monday, December 08, 2008

MARKETING

OUTLOOK: Cars, 2-wheelers likely to get cheaper
Mumbai, Dec. 7 Cars, trucks and two-wheelers are set to become cheaper following the four percentage point cut in Cenvat announced by the Government on ...

STRATEGY: Commercialising creativity
Creativity has some pretty simple logic behind it. Everyone has something to say!” Those were the exact words I screamed out 18 years ago in the bathroom of a small advertising agency in Ballard Estate, Mumbai. As I looked at the face ...

NEW PRODUCTS & SERVICES: DSK Digital launches tech kits for luxury cars
Pune, Dec. 7 The Pune-based DSK Digital Technologies launched its modern in-flight entertainment technology for luxury cars for the first time in ...

TRENDS: Reversal of fortunes?
...

CHANNELS AND FRANCHISES: Audi showroom in Ahmedabad
...

From Brand Line

ADVERTISING: Banking on makeovers
A few public sector banks go in for a makeover to appeal to the current generation.. We all love stories. Their appeal is universal, all the more so if they are ones that evoke emotions. The chances of such stories being remembered and retold ...

CUSTOMER RELATIONSHIP MANAGEMENT: Be obsessed to excel
An organisation that is obsessive about service delivery would put the customer at the core of all operations and processes.. Much is said about excellence and the means to achieve it. From the time of the famous In Search of Excellence by Tom ...

INTERVIEW: ‘Level playing field between cable, satellite needs addressing’
India’s TV-loving millions have the News Corp-owned NDS bullish about business in the country.. NDS, the News Corp-owned pay TV solutions provider to Bharti, Tata Sky and DEN Networks recently announced investment plans of $150 million ...

INTERVIEW: ‘Channel ratings tend to operate in a band’
Rajesh Kamat, CEO, Colors, in a candid conversation about the issues and concerns faced by the Hindi general entertainment channels today.. The mandate given by Viacom18 to the 34-year old Rajesh Kamat, Chief Executive Officer, Colors was to put ...

BOOKS: Take a good reasonable idea
Having an idea is great, and in reality you don’t need a ‘hot’ one, advises Jon Gillespie-Brown in So You Want to be an Entrepreneur? ( ...

LIFESTYLE: The high traffic of experiences
A changing country, a developing economy and rapidly evolving technology have made people busier, less attentive, more impatient but hungrier than ever for newer experiences.. In the first part of an introspective piece, the writer mulls over ...

NEW PRODUCTS & SERVICES: Get floored
Vista, a brand of Alps Industries, has launched a collection of hardwood floorings in 9.5 mm. The new products that are made from Brazil hardwood are available in various shades. The varieties include, Jatoba, Tauari, Cumaru, ...

NEW PRODUCTS & SERVICES: Sugar control
Ayush, the health and wellness brand of Hindustan Unilever Network, has launched Ayush Shuddh Karela, in a capsule form that may help to ward off blood sugar-related health problems. It is priced at Rs 109 for 30 capsules and will be ...

NEW PRODUCTS & SERVICES: Aura of Orra
Orra has launched a new collection of diamonds and platinum collection called the Orra Platinum Couples Collection (OPC) — a set of complementary His and Her rings. The collection is designed in platinum and the rings are studded ...

NEW PRODUCTS & SERVICES: Eagle’s eye
Chennai-based Eagle Press has launched a range of four corporate gift sets for the year 2009. The range includes Prestige, Chairman, Supreme and Chancellor. The range comprises two diaries — big size diary and a week-to-view slim ...

NEW PRODUCTS & SERVICES: Fruit queen
Aujan Industries, a privately-owned independent soft drink and confectionery manufacturer in West Asia, has launched a juice drink Rani in India. The drink will be available in four flavours — orange, peach, pineapple and mango. It ...

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Markets (Dec 06)

Nifty (at close on Dec 5)	2714.40(-73.60)
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Brent crude (a bbl) Rs	1,947
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