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MARKETING
OUTLOOK:
Consumer goods unlikely to see price cuts
No visible gains in margins, say FMCG players. Mumbai/Chennai, Dec. 8 The cost of your favourite soap or biscuit brand will not immediately come down, despite the Government announcing a 4 percentage point reduction in the ad-valorem CenVAT ...
OUTLOOK:
…while durables makers get set to pass on excise cut benefits
It is perhaps the right time for consumers planning to buy durables and appliances to go ahead with their purchases as all durable majors are likely to effect a 1-4 per cent cut ...
NEW PRODUCTS & SERVICES:
New LIC plan offers guaranteed returns
Mumbai, Dec. 8 Life Insurance Corporation of India is planning to garner Rs 25,000 crore through its new ‘single premium’ endowment product offering ‘Jeevan ...
SOCIETY & DEVELOPMENT:
Country Club’s gesture
As a mark of respect to the officers who laid down their lives in the recent Mumbai terrorist attack, the Hyderabad-based leisure infrastructure company Country Club (India) Ltd has announced Rs 1 crore as a tribute to the families of the ...
OUTLOOK:
Luxury car market set to grow further, says Volvo India head
Hyderabad, Dec. 8 Swedish luxury carmaker Volvo said it is not in the volumes game in India and it is a phase ...
PROMOTIONS & OFFERS:
Discovery launches campaign for new offering
Hyderabad, Dec. 8 Discovery Channel, a non-fiction entertainment provider, on Monday launched a 5-week nationwide campaign to promote its new offering — ...
OUTLOOK:
PC, laptop prices may see a slide
New Delhi, Dec. 8 Desktop computers and laptops are set to become marginally cheaper with PC maker HCL Infosystems saying it plans to cut product prices by 2-4 per cent, while Mumbai-based Zenith has indicated a price reduction of about one ...
RURAL MARKETING:
Rural marketing case study contest
Chennai, Dec. 8 The second edition of the Rural Marketing Works Case Study Contest, organised by the Rural Marketing Association of India (RMAI), has attracted over 30 entries covering 20 rural marketing case studies, initiated and ...
NEW PRODUCTS & SERVICES:
ICICI Securities online trading platform adds new feature
Mumbai, Dec. 8 ICICI Securities has added a new feature to its online trading platform to aid traders in the stock market operating through a laptop or phone while on ...
NEW PRODUCTS & SERVICES:
AEGON Religare unveils new plan
Mumbai, Dec.8 AEGON Religare Life Insurance has launched a single premium guaranteed return plan with the benefit of ...
ADVERTISING:
Banking on makeovers
A few public sector banks go in for a makeover to appeal to the current generation.. We all love stories. Their appeal is universal, all the more so if they are ones that evoke emotions. The chances of such stories being remembered and retold ...
CUSTOMER RELATIONSHIP MANAGEMENT:
Be obsessed to excel
An organisation that is obsessive about service delivery would put the customer at the core of all operations and processes.. Much is said about excellence and the means to achieve it. From the time of the famous In Search of Excellence by Tom ...
INTERVIEW:
‘Level playing field between cable, satellite needs addressing’
India’s TV-loving millions have the News Corp-owned NDS bullish about business in the country.. NDS, the News Corp-owned pay TV solutions provider to Bharti, Tata Sky and DEN Networks recently announced investment plans of $150 million ...
INTERVIEW:
‘Channel ratings tend to operate in a band’
Rajesh Kamat, CEO, Colors, in a candid conversation about the issues and concerns faced by the Hindi general entertainment channels today.. The mandate given by Viacom18 to the 34-year old Rajesh Kamat, Chief Executive Officer, Colors was to put ...
BOOKS:
Take a good reasonable idea
Having an idea is great, and in reality you don’t need a ‘hot’ one, advises Jon Gillespie-Brown in So You Want to be an Entrepreneur? ( ...
LIFESTYLE:
The high traffic of experiences
A changing country, a developing economy and rapidly evolving technology have made people busier, less attentive, more impatient but hungrier than ever for newer experiences.. In the first part of an introspective piece, the writer mulls over ...
NEW PRODUCTS & SERVICES:
Get floored
Vista, a brand of Alps Industries, has launched a collection of hardwood floorings in 9.5 mm. The new products that are made from Brazil hardwood are available in various shades. The varieties include, Jatoba, Tauari, Cumaru, ...
NEW PRODUCTS & SERVICES:
Sugar control
Ayush, the health and wellness brand of Hindustan Unilever Network, has launched Ayush Shuddh Karela, in a capsule form that may help to ward off blood sugar-related health problems. It is priced at Rs 109 for 30 capsules and will be ...
NEW PRODUCTS & SERVICES:
Aura of Orra
Orra has launched a new collection of diamonds and platinum collection called the Orra Platinum Couples Collection (OPC) — a set of complementary His and Her rings. The collection is designed in platinum and the rings are studded ...
NEW PRODUCTS & SERVICES:
Eagle’s eye
Chennai-based Eagle Press has launched a range of four corporate gift sets for the year 2009. The range includes Prestige, Chairman, Supreme and Chancellor. The range comprises two diaries — big size diary and a week-to-view slim ...
NEW PRODUCTS & SERVICES:
Fruit queen
Aujan Industries, a privately-owned independent soft drink and confectionery manufacturer in West Asia, has launched a juice drink Rani in India. The drink will be available in four flavours — orange, peach, pineapple and mango. It ...
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