Business Daily from THE HINDU group of publications Saturday, December 13, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING PERFORMANCE: Durables industry disagrees with IIP figures showing a fall Says growth so far has been in double digits. New Delhi, Dec. 12 The Index of Industrial Production figure indicating a decline in output of three per cent in the consumer durables sector has taken some companies by surprise. Manufacturers are ... DIRECT MARKETING: Amway India plans selling points in gyms, spas, beauty salons To expand brand assessment centres, touch points. Chennai, Dec. 12Amway India, in an effort to make its products more accessible to its consumers, is planning to have display and selling points at select gyms, spas and beauty salons. “We ... NEW PRODUCTS & SERVICES: Microsoft showcases ‘connectivity features’ to be part of Windows 7 Hyderabad, Dec. 12 Microsoft India Development Center (MSIDC) here has demonstrated a handful of connectivity features developed by it for the upcoming Windows 7, the next version of the operating system slated for release ...
NEW PRODUCTS & SERVICES:
Reliance Life unveils new product
OUTLOOK:
Southern Fried Chicken eyes India market pie
INTERVIEW: Dabur’s growth appetite Fast moving consumer goods maker Dabur India looks to grow dramatically in key overseas markets. Amit Burman, Vice-Chairman of Dabur, outlines his plans.. Dabur’s recent acquisition of skincare brand Fem and the price it paid for it, Rs ... INSIGHT: Meeting a knead Foot massagers and electric massage chairs promise you a rejuvenating maalish, but they come with a price tag.. Arranged on a raised platform, the line-up of luxuriously appointed chairs makes an impressive picture at the lifestyle products ... BRANDS: So, how has your experience been? As consumers get more savvy and demanding, marketers have no choice but get their customer touch points right.. A few weeks ago, I got a call from my friend’s son. This 16-year old, who was studying in Bishop Cotton School, in Bangalore, ... BOOKS: A peek at the future In the future of fashion, the trends we don’t want to see can be just as important as the ones we do, foresee Chip and Pepper Foster, in one of the chapters included in What’s Next: the experts’ guide ... MARKETING RESEARCH: United colours of India India’s youth cannot be painted with the same colours as their global counterparts.. A national retail chain in India decided to stock a chic international brand of T-shirts and watches that were being touted as the ‘in thing’ ... BRANDS: The quicker, the better The craving for newer, instant experiences is bound to restructure the value system, and not necessarily for the better. How can the desire for more and more novelty be used to improve our lives?. Last week, the first part of this article ...
BRANDS:
Fundamentals sell more than the cosmetics
NEW PRODUCTS & SERVICES:
Talk time
NEW PRODUCTS & SERVICES:
Hatke snacks
NEW PRODUCTS & SERVICES:
Switch control
NEW PRODUCTS & SERVICES:
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