Business Daily from THE HINDU group of publications
Sunday, December 14, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Sunday, December 14, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING IPR: Supplies unlikely to be affected as Roche, Cipla lock horns over HIV drug Bombay HC restrains Cipla from using trademark Valcept. Mumbai, Dec. 13 In what could be seen as some solace to patients, the supply of HIV-related drug Valganciclovir in the country is unlikely to get affected by the ongoing trademark- and ... STRATEGY: C-DAC’s plan for commercial marketing arm Hyderabad, Dec. 13 Efforts by C-DAC (Centre for Development of Advance Computing) to set up a separate commercial entity to give a marketing thrust to its indigenous technology and products are ...
INTERVIEW: Dabur’s growth appetite Fast moving consumer goods maker Dabur India looks to grow dramatically in key overseas markets. Amit Burman, Vice-Chairman of Dabur, outlines his plans.. Dabur’s recent acquisition of skincare brand Fem and the price it paid for it, Rs ... INSIGHT: Meeting a knead Foot massagers and electric massage chairs promise you a rejuvenating maalish, but they come with a price tag.. Arranged on a raised platform, the line-up of luxuriously appointed chairs makes an impressive picture at the lifestyle products ... BRANDS: So, how has your experience been? As consumers get more savvy and demanding, marketers have no choice but get their customer touch points right.. A few weeks ago, I got a call from my friend’s son. This 16-year old, who was studying in Bishop Cotton School, in Bangalore, ... BOOKS: A peek at the future In the future of fashion, the trends we don’t want to see can be just as important as the ones we do, foresee Chip and Pepper Foster, in one of the chapters included in What’s Next: the experts’ guide ... MARKETING RESEARCH: United colours of India India’s youth cannot be painted with the same colours as their global counterparts.. A national retail chain in India decided to stock a chic international brand of T-shirts and watches that were being touted as the ‘in thing’ ... BRANDS: The quicker, the better The craving for newer, instant experiences is bound to restructure the value system, and not necessarily for the better. How can the desire for more and more novelty be used to improve our lives?. Last week, the first part of this article ...
BRANDS:
Fundamentals sell more than the cosmetics
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Hatke snacks
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