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NEW PRODUCTS & SERVICES: HPL launches wires and cables
H PL-Socomec, one of the leading players in the electrical industry, has introduced wires and cables for its other products. Within the first year of the product launch, the company is optimistic to be one among the top domestic wires sold ...

From Brand Line

INTERVIEW: Dabur’s growth appetite
Fast moving consumer goods maker Dabur India looks to grow dramatically in key overseas markets. Amit Burman, Vice-Chairman of Dabur, outlines his plans.. Dabur’s recent acquisition of skincare brand Fem and the price it paid for it, Rs ...

INSIGHT: Meeting a knead
Foot massagers and electric massage chairs promise you a rejuvenating maalish, but they come with a price tag.. Arranged on a raised platform, the line-up of luxuriously appointed chairs makes an impressive picture at the lifestyle products ...

BRANDS: So, how has your experience been?
As consumers get more savvy and demanding, marketers have no choice but get their customer touch points right.. A few weeks ago, I got a call from my friend’s son. This 16-year old, who was studying in Bishop Cotton School, in Bangalore, ...

BOOKS: A peek at the future
In the future of fashion, the trends we don’t want to see can be just as important as the ones we do, foresee Chip and Pepper Foster, in one of the chapters included in What’s Next: the experts’ guide ...

MARKETING RESEARCH: United colours of India
India’s youth cannot be painted with the same colours as their global counterparts.. A national retail chain in India decided to stock a chic international brand of T-shirts and watches that were being touted as the ‘in thing’ ...

BRANDS: The quicker, the better
The craving for newer, instant experiences is bound to restructure the value system, and not necessarily for the better. How can the desire for more and more novelty be used to improve our lives?. Last week, the first part of this article ...

BRANDS: Fundamentals sell more than the cosmetics
Our columnist answers a wide range of queries on brand building, the slowdown, organic food and much more.. What is the status of the organic foods movement? Is there a marketing ...

INTERVIEW: ‘In luxury, consensus means failure’
The avant-garde watchmaker will soon have much more than just watches to offer in the Indian sub-continent.. Jean-Christophe Babin, President and CEO, Tag Heuer remains unmoved even when many critics across the globe called the brand, ...

NEW PRODUCTS & SERVICES: Rock on
Logitech has launched an iPod/MP3 speaker under its Pure Fi range of speakers —Pure Fi anytime. The speaker is compatible with the latest iPhone as well. Besides the regular features, the dock station has a motion-sensing backlight ...

NEW PRODUCTS & SERVICES: Talk time
Beetel has announced the launch of the DB 6900 phone, which incorporates the two-line facility. This feature will enable the user to talk on two lines from one phone by keeping one line on hold, when the other line is busy. The phone also ...

NEW PRODUCTS & SERVICES: Hatke snacks
ITC has launched two new variants of its finger food snack, Bingo — Hatke Jhatke Funky Masala and Hatke Jhatke Tomato Twist. While the former is a mixture of exotic Indian spices and the later is ...

NEW PRODUCTS & SERVICES: Switch control
Crabtree, a brand of Havells India Limited, has introduced AURA IWS(In-Walled Switch) switches. Aura IWS is an in-wall switching system, which offers the flexibility of controlling incandescent, halogen, fluorescent, CFLs and also the speed ...

NEW PRODUCTS & SERVICES: Diary guru
Nightingale of Srinivas Fine Arts has launched corporate and management diaries. The corporate diaries include master craft series, palm craft, library edition, planners, organisers, appointment diary, business diary and corporate ...

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