Business Daily from THE HINDU group of publications
Wednesday, December 17, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Wednesday, December 17, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING ONLINE MARKETING: Tanishq brings bling-bling online E-JEWELLERY NOW. Chennai, Dec.16 Tanishq is exploring a whole new realm in jewellery marketing – the virtual world of the ... STRATEGY: Vadilal Group to expand to N-E, set up plant in Kolkata Plans to step up daily milk procurement. Ahmedabad, Dec. 16 The Vadilal Group, one of India’s oldest and largest ice cream makers, is expanding its manufacturing and marketing network to the eastern and north-eastern States and is setting ... TRENDS: MS India sales ‘impacted’ Bangalore, Dec. 16 Microsoft said its sales in India have been impacted as large customers postpone their buying decisions in a slowing economy, but the software giant is confident of achieving the targeted billion dollar revenues ... CHANNELS AND FRANCHISES: Menswear brand Cornerstone to retail via franchise route Ahmedabad, Dec. 16 The Hyderabad-based ZeroStock Retail Pvt Ltd said it would retail its premium menswear brand Cornerstone via the franchise route in ... ADVERTISING: Ad club office-bearers appointed Hyderabad, Dec. 16 Mr K. Satyanarayana of Mindshare and Mr P.K. Sahgal of Lowe Lintas were elected President and Secretary respectively of the Advertising Club (ADEX Club), Hyderabad for ... NEW PRODUCTS & SERVICES: Fiat postpones Linea launch Fiat postponed the launch of its midsize sedan Linea on account of terror attacks in Mumbai. The first batch of Linea was rolled out from the Ranjangaon plant in November and the car was scheduled to be launched mid-December. “We were ...
ADVERTISING: Is the picture dimming? Advertising on TV may be hit due to the slowdown but the FMCG sector could well be its insurance.. As the slowdown takes its toll on most industries, it is now going to be the turn of the broadcasting industry to face the blues. The ad ... INTERVIEW: ‘Indian cos have to spend to defend themselves’ David Haigh, CEO of Brand Finance, says Indian firms can take advantage of the downturn to spend more to reinforce their position.. David Haigh, the CEO of Brand Finance Plc, was in India recently from the UK to evangelise what he has been doing ... ADVERTISING: Small sceptics Children are no fools, and exhibit some healthy cynicism when it comes to advertising that seems to make tall claims.. I was watching some TV programmes with a bunch of kids and their comments during a commercial break prompted me to ask them a ... BOOKS: Fear-based sales relationship is dysfunctional What would you call ‘the process of helping clients succeed in a way they feel good about’? It’s ‘sales,’ say Mahan Khalsa and Randy Illig in Let’s Get Real or Let’s Not Play: Transforming ... INTERVIEW: ‘The Indian market has adopted advocacy faster than many others’ Jack Leslie, Chairman of PR major Weber Shandwick, in conversation with BrandLine.. Jack Leslie, the Chairman of Weber Shandwick, one of the world’s major public relations agencies, was in India last month to speak at the World Economic ... BRANDS: Three brands and a disaster After the mayhem of November 26, our columnist examines the appeal of the two hotels that took centre-stage and the city that houses them.. The 26/11 terrorist attack on Mumbai basically involved three brands and a disaster. I live very close to ... NEW PRODUCTS & SERVICES: Hot stuff Padmini Essentia has launched a stainless steel instant gas geyser brand named ‘Magic’. Its response time is claimed to be comparable with that of an expensive instant geyser. In less than 10 seconds, there is flowing hot water ...
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