Business Daily from THE HINDU group of publications
Friday, December 19, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Friday, December 19, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING TRENDS: Broadcasters seek inflation adjusted price hike New Delhi, Dec. 18 Television channels could cost you a little more, in keeping with inflation, if broadcasters’ wishes are ... RETAILING: DLF to bring international premium brands to India Plans more stores, investments. New Delhi, Dec. 18 DLF Ltd is seeking backward integration with the company’s retail management subsidiary DLF Brands, looking to bring in a clutch of international premium brands to ... NEW PRODUCTS & SERVICES: Shreya Life’s new insulin spray The Mumbai-based Shreya Life Sciences has announced the launch of the world’s first DNA human insulin buccal spray under the brand name of ‘Oral-Recosulin.’ The insulin spray would be used for the treatment of Type-I and ...
NEW PRODUCTS & SERVICES:
CavinKare extends Spinz to men’s deodorants
ADVERTISING: Is the picture dimming? Advertising on TV may be hit due to the slowdown but the FMCG sector could well be its insurance.. As the slowdown takes its toll on most industries, it is now going to be the turn of the broadcasting industry to face the blues. The ad ... INTERVIEW: ‘Indian cos have to spend to defend themselves’ David Haigh, CEO of Brand Finance, says Indian firms can take advantage of the downturn to spend more to reinforce their position.. David Haigh, the CEO of Brand Finance Plc, was in India recently from the UK to evangelise what he has been doing ... ADVERTISING: Small sceptics Children are no fools, and exhibit some healthy cynicism when it comes to advertising that seems to make tall claims.. I was watching some TV programmes with a bunch of kids and their comments during a commercial break prompted me to ask them a ... BOOKS: Fear-based sales relationship is dysfunctional What would you call ‘the process of helping clients succeed in a way they feel good about’? It’s ‘sales,’ say Mahan Khalsa and Randy Illig in Let’s Get Real or Let’s Not Play: Transforming ... INTERVIEW: ‘The Indian market has adopted advocacy faster than many others’ Jack Leslie, Chairman of PR major Weber Shandwick, in conversation with BrandLine.. Jack Leslie, the Chairman of Weber Shandwick, one of the world’s major public relations agencies, was in India last month to speak at the World Economic ... BRANDS: Three brands and a disaster After the mayhem of November 26, our columnist examines the appeal of the two hotels that took centre-stage and the city that houses them.. The 26/11 terrorist attack on Mumbai basically involved three brands and a disaster. I live very close to ... NEW PRODUCTS & SERVICES: Hot stuff Padmini Essentia has launched a stainless steel instant gas geyser brand named ‘Magic’. Its response time is claimed to be comparable with that of an expensive instant geyser. In less than 10 seconds, there is flowing hot water ...
NEW PRODUCTS & SERVICES:
World tour
NEW PRODUCTS & SERVICES:
Office chic
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