Business Daily from THE HINDU group of publications
Sunday, December 21, 2008
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Sunday, December 21, 2008 ePaper | Mobile/PDA Version | Audio | Blogs |
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MARKETING TRENDS: Income uncertainty turning potential car buyers away DOWNTURN EFFECT. New Delhi, Dec. 20 Till a few weeks ago, it was high interest rates and lack of financing that were cited as the major reasons for declining car sales. But now, with many manufacturing sectors witnessing job cuts, several ... STRATEGY: P&G looks to enter more product categories To dip into large portfolio of brands. Chennai, Dec. 20 Consumer goods giant Procter & Gamble, which is present in eight product categories in India, will look to increase its presence in the local market by picking more brands from ... BRANDS: Synthite unveils new logo The spice oleoresin major Synthite Group has unveiled a new logo and corporate identity at a function held here to further make its mark in the new global economy. The change reflects a strategic shift in corporate philosophy; ... AWARDS & HONOURS: Tata NEN start-up awards ...
ADVERTISING: Is the picture dimming? Advertising on TV may be hit due to the slowdown but the FMCG sector could well be its insurance.. As the slowdown takes its toll on most industries, it is now going to be the turn of the broadcasting industry to face the blues. The ad ... INTERVIEW: ‘Indian cos have to spend to defend themselves’ David Haigh, CEO of Brand Finance, says Indian firms can take advantage of the downturn to spend more to reinforce their position.. David Haigh, the CEO of Brand Finance Plc, was in India recently from the UK to evangelise what he has been doing ... ADVERTISING: Small sceptics Children are no fools, and exhibit some healthy cynicism when it comes to advertising that seems to make tall claims.. I was watching some TV programmes with a bunch of kids and their comments during a commercial break prompted me to ask them a ... BOOKS: Fear-based sales relationship is dysfunctional What would you call ‘the process of helping clients succeed in a way they feel good about’? It’s ‘sales,’ say Mahan Khalsa and Randy Illig in Let’s Get Real or Let’s Not Play: Transforming ... INTERVIEW: ‘The Indian market has adopted advocacy faster than many others’ Jack Leslie, Chairman of PR major Weber Shandwick, in conversation with BrandLine.. Jack Leslie, the Chairman of Weber Shandwick, one of the world’s major public relations agencies, was in India last month to speak at the World Economic ... BRANDS: Three brands and a disaster After the mayhem of November 26, our columnist examines the appeal of the two hotels that took centre-stage and the city that houses them.. The 26/11 terrorist attack on Mumbai basically involved three brands and a disaster. I live very close to ... NEW PRODUCTS & SERVICES: Hot stuff Padmini Essentia has launched a stainless steel instant gas geyser brand named ‘Magic’. Its response time is claimed to be comparable with that of an expensive instant geyser. In less than 10 seconds, there is flowing hot water ...
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