The Hindu Business Line : Thursday, December 25, 2008

MARKETING

STRATEGY: Banks roll out red carpet to Govt employees, PSU staff
AUTO LOANS. Private sector job losses and stagnating salaries are propelling banks to go after the best bet to inflate their auto lending portfolio — Government employees. With a shaky job market, pink slips and salary cuts threatening the ...

TRENDS: Notebook shipments in Q3 surge 38%; PCs rise 1.7%
Desktop computer sales slump 9%, says IDC. New Delhi, Dec. 24 Personal computer (PC) shipments rose 1.7 per cent during the third-quarter ended September 2008 compared with the year-ago period, to 2.26 million units, according to research firm ...

IPR: Bill to change Apeda Act to protect trade mark interests
About 300 instances of infringement of rights in basmati. New Delhi, Dec. 24 India’s case for safeguarding its specified agricultural and processed food products such as basmati rice, Darjeeling tea or Alfonso mango – which have been ...

ONLINE MARKETING: Bookmyshow.com clicks on expansion plans
Focus on Tamil Nadu, Andhra Pradesh markets. Coimbatore, Dec. 24 For movie buffs and those who look forward to watching premiere shows, live concerts and sports events, Big Tree Entertainment’s Bookmyshow.com is expected to revolutionise ...

NEW PRODUCTS & SERVICES: UniverCell opens store in Vizag
UniverCell opened its shop, the first here, on Wednesday. It was inaugurated by Telugu/Tamil cine actress Namitha. UniverCell had set up more than 200 such shops in South India and was doing a wonderful service to the mobile users, she said. A ...

PERFORMANCE: Audi sells 100 luxury cars in AP, gets 3 orders for sports car
‘Luxury car market has grown 45% this year’. Hyderabad, Dec. 24 German luxury carmaker Audi has received three bookings for its super sports car Audi R8 before it was formally launched in ...

STRATEGY: Influence Lifestyle plans chain of retail, hospitality projects
Chennai, Dec. 24 The promoter of Evolution Lifestyle Homes, Mr Naresh Jain, a developer of high-end luxury apartments, is diversifying into luxury hospitality and ...

STRATEGY: Lulu Group ties up with Marriot Hotels
Kochi, Dec. 24 The $3-billion Lulu Group has entered into a management contract with Marriot Hotels to run the 20-story 300-room business hotel property now under construction in ...

RETAILING: A lacklustre year for retail industry
Players with grand expansion plans slam brakes. New Delhi, Dec. 24 The anticipated growth in the retail sector has been marred by slow mall developments and lack of credit availability and general slowdown in the economy. Touted as the next ...

ANNOUNCEMENTS: UTV suspends plans for Pakistan
UTV Software Communications Ltd has announced that it has temporarily withdrawn all its plans for dealings with the Pakistan market in an endeavour to support the Indian Government in demanding stricter action against terrorism emanating ...

RETAILING: Rosebys enters Karnataka
...

From Brand Line

INTERVIEW: ‘Our purpose is to improve lives’
Procter & Gamble’s COO Robert McDonald speaks on innovation at the consumer goods giant.. Robert McDonald, Chief Operating Officer (COO) of consumer goods multinational Procter & Gamble (P&G), maker of several blockbuster ...

ADVERTISING: Durables steadfast
Market players in the consumer durables sector shrug off slowdown worries, boost ad spends.. The slowdown in the economy has started to weigh heavily on the durables industry. So far insulated from the impact of the slowdown, the latest Index of ...

ADVERTISING: Slowdown in its stride
Some optimistic ad agencies are hoping that tough times will actually up creative standards.. Sure there’s no jingle that will drown all the bad news, but the advertising industry is taking the slowdown in its stride. The optimistic ones ...

STRATEGY: The marketing journey
The country’s marketing history has seen many interesting stages.. Marketing in India has come a long way, has it not? Do you see it going anywhere? Or have ...

NEW PRODUCTS & SERVICES: Woodness gracious
Hindware has launched the Wood Art Collection for bathrooms. The range comes with a solid wood cabinet, wash basin and mirror console. In some models, the cabinet is coupled with a marble top and a mirror that comes with a lamp. The ...

NEW PRODUCTS & SERVICES: Out of the box
Jean Paul Gaultier has transformed his Classique, Le Male, Fleur Du Male and Gaultier fragrance gift boxes into genuine music boxes. They play Love Me Tender by Elvis Presley (Classique Eau de Toilette and Classique Eau ...

NEW PRODUCTS & SERVICES: Lustrous locks
ITC has launched Fiama Di Wills Shine in Style, a new shampoo variant, expanding its premium range of shampoo to five. It contains extracts of chamomile and green tea and the Lustra conditioning system. The shampoo has been introduced in ...

NEW PRODUCTS & SERVICES: Oil’s well
Tupperware has launched Clear Flow Dispenser. It is available in two kitchen-friendly sizes, 600 ml and 1 litre, priced at Rs 440 and Rs 580, respectively. The dispenser may be used for storing and serving oil, vinegar, soya sauce or ...

BOOKS: Listen to murmurings
What happens when there are ‘worms in chocolates, pesticides in colas and a catastrophe in the country’s favourite mutual fund’? Exploring the situation are Ivan Arthur and Kurien Mathews in Brands Under ...

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Markets (Dec 24)

Nifty (at close)	2916.85(-51.80)
US Dollar (Buy/Sell)	48.20/25
Brent crude (a bbl) Rs	1,845
Gold (a gram) Rs	1,210
Silver (a kg) Rs	17,780

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