The Hindu Business Line : Sunday, December 28, 2008

MARKETING

STRATEGY: ‘Affordable’, the new mantra
As the real estate sector faces pricing pressures in a tough business cycle, most developers are evaluating opportunities in ...

TRENDS: Buyers’ market scenario emerging in real estate
‘Marketing, incentives needed to rope in clients’. Hyderabad, Dec. 27 Is the real estate sector heading towards a buyers’ market just like the auto sector has turned into with plenty of choices, discounts and freebies doled ...

RETAILING: Retailers press for shorter ‘lock-in’ on leasing space
New Delhi, Dec. 27 Hurt by the financial crunch, weak consumer sentiment and a major slump in footfalls, some retailers are starting to insist on softer clauses while leasing space from developers, including a reduced ‘lock-in’ ...

From Brand Line

INTERVIEW: ‘Our purpose is to improve lives’
Procter & Gamble’s COO Robert McDonald speaks on innovation at the consumer goods giant.. Robert McDonald, Chief Operating Officer (COO) of consumer goods multinational Procter & Gamble (P&G), maker of several blockbuster ...

ADVERTISING: Durables steadfast
Market players in the consumer durables sector shrug off slowdown worries, boost ad spends.. The slowdown in the economy has started to weigh heavily on the durables industry. So far insulated from the impact of the slowdown, the latest Index of ...

ADVERTISING: Slowdown in its stride
Some optimistic ad agencies are hoping that tough times will actually up creative standards.. Sure there’s no jingle that will drown all the bad news, but the advertising industry is taking the slowdown in its stride. The optimistic ones ...

STRATEGY: The marketing journey
The country’s marketing history has seen many interesting stages.. Marketing in India has come a long way, has it not? Do you see it going anywhere? Or have ...

NEW PRODUCTS & SERVICES: Woodness gracious
Hindware has launched the Wood Art Collection for bathrooms. The range comes with a solid wood cabinet, wash basin and mirror console. In some models, the cabinet is coupled with a marble top and a mirror that comes with a lamp. The ...

NEW PRODUCTS & SERVICES: Out of the box
Jean Paul Gaultier has transformed his Classique, Le Male, Fleur Du Male and Gaultier fragrance gift boxes into genuine music boxes. They play Love Me Tender by Elvis Presley (Classique Eau de Toilette and Classique Eau ...

NEW PRODUCTS & SERVICES: Lustrous locks
ITC has launched Fiama Di Wills Shine in Style, a new shampoo variant, expanding its premium range of shampoo to five. It contains extracts of chamomile and green tea and the Lustra conditioning system. The shampoo has been introduced in ...

NEW PRODUCTS & SERVICES: Oil’s well
Tupperware has launched Clear Flow Dispenser. It is available in two kitchen-friendly sizes, 600 ml and 1 litre, priced at Rs 440 and Rs 580, respectively. The dispenser may be used for storing and serving oil, vinegar, soya sauce or ...

BOOKS: Listen to murmurings
What happens when there are ‘worms in chocolates, pesticides in colas and a catastrophe in the country’s favourite mutual fund’? Exploring the situation are Ivan Arthur and Kurien Mathews in Brands Under ...

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Markets (Dec 27)

Nifty (on Dec 26)	2857.25(-59.60)
US Dollar (Buy/Sell)	48.39/40
Brent crude (a bbl) Rs	1,709
Gold (a gram) Rs	1,241
Silver (a kg) Rs	18,305

Brand Quest

In Focus
Pravasi Bharatiya Divas, Singapore

More

Other Top Stories
Services ind maintains growth: FICCI

New panel to probe into Sasan power project bid row

HDFC Bank may lower auto loan exposure in some States

CCEA nod for higher highways project costs

Looking back
Dec. 21-Dec. 27
Notebook shipments in Q3 surge 38%; PCs rise 1.7%

A lacklustre year for retail industry

Retailers bet on discount period to perk up sales